Beneath The Iron Bar

Affiliate Sales Letters

Affiliate Sales Letters

Here’s a tip for affiliate marketers.

Once upon a time, an “Email Players” —
www.EmailPlayers.com
— subscriber asked what to do when you are selling something as an affiliate that’s a first rate product, but has a sales letter so chock-full of hype, screaming and nonsense you’re literally embarrassed to send your list to it.

Do you just pass on selling it?

Or grit your teeth and send them there anyway?

I thought this was an awesome question.

Here’s what I suggested he write in the email:

“Look, personally, I am not a big fan of the tone of this advertising, it’s actually kind of insulting to my intelligence, and the advertising writer should be fired. But, the product is top notch, one of the best I’ve ever seen and I’m willing to put my reputation on the line you’ll think the same when you try it yada yada yada”

In other words… tell ‘em the truth.

Will this hurt sales?

Actually, I bet you’d INCREASE sales.

Probably even by a lot.

Why?

Because nobody is blatantly honest like this, and it makes you stick out and softens the blow of the bad advertising. Plus, it shows respect for their time, too.

(You do respect your list’s time, right?)

It’ll make you more trustworthy in the future, too.

Hey, don’t take my word for it.

Try it yourself and see.

Or, even better:

Wait until after you hear tomorrow’s “Ben Settle Show” podcast.

Why?

Cuz I talk more about this in detail — and even hand you an affiliate marketing “business plan” on a silver platter anyone can use.

Watch for my email tomorrow, Batman.

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