Hawkins & Mothersbaugh – Consumer Behavior: Building Marketing Strategy 11e [PDF]

Hawkins & Mothersbaugh – Consumer Behavior: Building Marketing Strategy 11e [PDF] Type Business / Marketing Size 30.09 MB in 2 file(s) This is a later edition of the text I used when I taught consumer behavior. From Goodreads: This book is a strategic look at consumer behavior in order to guide successful marketing activities. The…

Gary Vaynerchuk – The Thank You Economy (epub)

Gary Vaynerchuk – The Thank You Economy (epub) Type Business Size 772.33 KB in 3 file(s) If this were 1923, this book would have been called “Why Radio Is Going to Change the Game” . . . If it were 1995, it would be “Why Amazon Is Going to Take Over the Retailing World” .…

John Jantsch – Duct Tape Marketing System course [12 CDs (mp3) and 16 workbooks (pdf)]

John Jantsch – Duct Tape Marketing System course [12 CDs (mp3) and 16 workbooks (pdf)]   Type Business / Marketing Size 860.69 MB in 55 file(s) The Duct Tape Marketing System is a collection of 16 workbooks and 12 audio CDs that make up the most complete small business marketing self study program ever created.…

CRC Press – Introduction to Supply Chain Management Technologies, Second Edition – PDF

CRC Press – Introduction to Supply Chain Management Technologies, Second Edition – PDF Type Business / Management Size 4.68 MB in 1 file(s) Features -Details how supply chain connectivity can help companies optimize their demand management, manufacturing, and distribution functions -Focuses on the impact of the Internet on the strategic elements of SCM -Describes the…

Cachon & Terwiesch – Matching Supply with Demand [PDF]

Cachon & Terwiesch – Matching Supply with Demand [PDF] Type Business / Management Size 48.31 MB in 2 file(s) Originally Posted by Amazon Matching Supply with Demand: an Introduction to Operations Management, by Gerard Cachon and Christian Terwiesch, is the most authoritative, cutting-edge book for operations management MBAs. The book demands rigorous analysis on the…

Dan Kennedy – No BS Direct Marketing [PDF]

Dan Kennedy – No BS Direct Marketing [PDF] Type Business Size 5.77 MB in 1 file(s) I do like the title of this book! Jargon is endemic. You see it everywhere, from teens’ l33t speak to text messaging to any area of business and industry. For instance, I spent 30 years in radio, and often…

Diana Kander – All in Startup: Launching a New Idea When Everything Is on the Line – Jun 30/14 – EPUB

Diana Kander – All in Startup: Launching a New Idea When Everything Is on the Line – Jun 30/14 – EPUB   Type Business Size 966.39 KB in 1 file(s) All in Startup: Launching a New Idea When Everything Is on the Line by Diana Kander If Owen Chase can’t find a way to turn…

Anita Elberse – Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment – Oct 15/13 – EPUB+

Anita Elberse – Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment – Oct 15/13 – EPUB+   Type Business / Marketing Size 2.18 MB in 3 file(s) Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most popular professors What’s behind the…

Larry Downes – Big Bang Disruption: Strategy in the Age of Devastating Innovation – Jan 7/14 – EPUB+

Larry Downes – Big Bang Disruption: Strategy in the Age of Devastating Innovation – Jan 7/14 – EPUB+ Type Business Size 6.70 MB in 3 file(s) Big Bang Disruption: Strategy in the Age of Devastating Innovation by Larry Downes, Paul Nunes It used to take years or even decades for disruptive innovations to dethrone dominant…

Anjali Sastry – Fail Better: Design Smart Mistakes and Succeed Sooner – Nov 4/14 – EPUB

Anjali Sastry – Fail Better: Design Smart Mistakes and Succeed Sooner – Nov 4/14 – EPUB Type Business Size 342.39 KB in 1 file(s) Fail Better: Design Smart Mistakes and Succeed Sooner by Anjali Sastry A usable method for learning from failure Everyone is talking about failure these days. It’s ok to fail—it’s how you…

William R. Scott – Financial Accounting Theory, Third Edition.pdf

William R. Scott – Financial Accounting Theory, Third Edition.pdf Type Business / Accounts Size 36.61 MB in 1 file(s) William R. Scott – Financial Accounting Theory, Third Edition Appropriate for Financial Accounting Theory courses at both the senior undergraduate and professional master’s levels.This newly revised text provides a theoretical approach to financial accounting in Canada,…

Morgen Witzel – A History of Management Thought [EPUB]

Morgen Witzel – A History of Management Thought [EPUB] Type Business / Management Size 1.36 MB in 3 file(s) Originally Posted by Amazon For the past three thousand years people have been thinking about the problems of management. This book shows how thinking about management has evolved and changed. It shows how changing social, political…

Zero to 100,000$: Social Media Tips and Tricks for Small Businesses

Zero to 100,000$: Social Media Tips and Tricks for Small Businesses COST: $19.99 Author: Sarah-Jayne Gratton, Dean Anthony Gratton Size: 7 MB + 11 MB Website: http://www.amazon.com/Zero-100-000-Businesses-Biz-Tech/dp/0789748002 YOUR COMPLETE PLAN FOR FINDING 100,000 NEW FRIENDS, SUPPORTERS, AND CUSTOMERS! Close your eyes. Now, envision 100,000 people who are passionate about you, your business, and your brand!…

Urs Schnell – Bottled Life: Nestle’s Business with Water

Urs Schnell – Bottled Life: Nestle’s Business with Water Author: Urs Schnell Size: 2.7 GB Website: http://www.bottledlifefilm.com/index.php/home-en.html Do you know how to turn ordinary water into a billion-dollar business? In Switzerland there’s a company which has developed the art to perfection – Nestlé. This company dominates the global business in bottled water. Swiss journalist Res…