Authority Site Model
“Stop Chasing After High Rankings with Sites No One Wants to Land On”
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Is 2012 the year your sites will be buried by the search engines? Or will you stay on top and continue to grow?
Let me tell you something that’s incredibly urgent and relevant to my questions above …
As you know, the job of the search engines is simple, to put the best quality sites at the top for any particular search phrase.
So let’s say you’re searching for information on “knee pain treatment”.
If a webpage that took 10 minutes to throw together, outsourced to a guy who barely speaks English, with the domain name http://www.knee-pain-treatment-x.com, comes up before WebMD.com, then I think we can all agree the search engine didn’t do a good job.
And I’m not pointing this out because I love the search engines or I’m bothered by spam, because I’m not. I’m just telling you how it is.
Sites like http://www.knee-pain-treatment-x.com are on the search engine hit list. Content outsourced to a guy who barely speaks English doesn’t provide a whole lot of value. An article that took 10 minutes to create based on no real references … again … not quality, not helpful.
Let’s be real here…
If that site makes it to the top of a results page, it made it there through some sort of trick. And the search engines will do their best to figure out that trick and make sure that page no longer ranks high.
They Don’t Want Their Visitors Finding It. That Makes Them Look Bad. So They’ll Try to Bury It.
If you want to know exactly what puts a site on the search engine hit list, here are some definitions copied right from Google covering two types of sites they’re seeking out; thin affiliates and doorway pages:
Thin affiliate sites: These sites collect pay-per-click (PPC) revenue by sending visitors to the sites of affiliate programs, while providing little or no value-added content or service to the user.
Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase.
Not only is Google trying to weed these out with their algorithm updates, but they actually consider thin affiliate and doorway pages an out-right violation of their webmaster guidelines.
Before we move on, I want to get one thing straight, I’m not the internet police.
I really don’t care if you’ve done this. I really don’t care if this is the type of thing you’re doing now. I don’t even care if you’re doing worse stuff trying to get outright spam sites to rank high.
There’s nothing morally wrong with any of this.
Ethically speaking, I think this is Google’s problem. They’re a big company with a lot of smart people, they can deal with it so the last thing we need to do is to worry about them.
My Loyalty Lies With People Like Me Who Run an Online Business.
I hate seeing these people spend their time and money being pushed in the wrong direction. And that’s exactly what’s happening.
There’s a lot of “make money online courses” out there. And they’re teaching people how to build sites that Google is going to label as either a thin affiliate or a doorway page. 95% of them and possibly even more are teaching the very thing that is on the road to getting canned.
It’s pretty upsetting.
Most of the product creators are doing it because they know they’ll sell more courses if they focus on ‘fast’ and ‘easy’. Creating thin affliate or doorway sites and pages is definitely both fast and easy. They’ve got catchy names for these to disguise that you’re basically creating spam no one wants to land on.
There’s just more money in it for them if they do it this way. “Fast” and “easy” always outsells anything else even if it doesn’t work.
And many of these product creators are actually ethical, but they just don’t know how to build any other type of site. So even if they’re not out to get your money, they just don’t know how to build anything other than a low quality, slapped together site.
But if you want lasting traffic from search engines (or from anywhere really) then you must have quality, comprehensive information on your site.
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