Brian Van Der Horst – Lab Profile
Brian Van Der Horst is known for more than 25 years as a management and marketing consultant, journalist. He has worked
for 20 years as a trainer and business, author of more than 1000 articles and two books.
Clients: Apple Computers, Sodexho, Castorama, Thomson Electronics, Laboratoires Glaxo, Michelin.
He was a manager of twelve concerts of Rolling Stones. Before his NLP study he had been an oceanologist and participated
in once of J.-Y. Cousteau expeditions.
It was a four day seminar held in May in Moscow (in English with translation into Russian).
The LAB Profile is based on cognitive science. It originated from research metaprograms done by a group of people who
formed the International Training Center for NLP when it was based in San Francisco (around 1978). This group included
Leslie Cameron, Brian van der Horst and some of the institutes students: Ross Steward and Rodger Bailey.
LAB profile is a powerful tool for personnel assessment, strategic consulting, market research.
LAB profile is based on NLP metaprograms concept. To have a LAB profile of a person or a target group is to have a tool
to involve them and to build a communication that will result in coherency and responsiveness of these persons or groups
towards the goals of your business
TOC of the seminar
# LAB profile
# Criteria Definition Exercise (part 1)
# Criteria Definition Exercise (part 2)
# Motivation Direction
# Comparison Focus Exercise
# Feedback on Exercise
# Leaders Values
# Sameness ? Deffierence metaprogram
# Talks on metaprograms
# Sell the Eiffel Tower Demo
# Strategies of Persuasion (part 1)
# Strategies of Persuasion (part 2)
# Talks on LAB (part 1)
# Talks on LAB (part 2)
# Decision Factors
# Working Traits (part 1)
# Working Traits (part 2)
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