Building a Personal Brand by Gary Vaynerchuk
Hey guys! Thanks so much for taking a look at my course. It really means the world to me 🙂
For those that don’t know me, in my earlier days as a budding businessman and entrepreneur, I took my passion for wine and turned that into one of the biggest shows and channels on YouTube. That show landed me appearances on The Conan O’Brien Show, Ellen, CNN, etc. while amassing a social following of millions and establishing me as a “guru” (I’m not a guru) of sorts in the Social Media, Marketing, and Personal Branding worlds. From there, I became an early investor in platforms like Twitter, Tumblr, and Facebook and co-founded VaynerMedia, which is now a 600 person digital agency that represents the social presence of brands like Pepsi-Co, General Electric, and Anheuser-Busch InBev.
The biggest takeaway from my background is that I was able to take my passion and turn it into an actual career and I’d like to help you do the same.
My goal for this course is to help you define your passions and strengths and to provide you with the blueprint for what will be needed in order for you to establish yourself as a brand and thought leader in your respective interests.
This course will start with probably the most important anecdote, which is defining your strengths and understanding what you’re best at. By knowing what you’re good at and putting aside the rest, you’ll be able to take whatever it is you want to develop a brand around and execute against it.
We’re living in a very interesting time where anybody with the right balance of talent and ambition can make a name for themselves in any which way they please. But it’s not for everyone and it’s not going to be easy. The course is here to provide you with the framework and motivation to help you realize that with the right amount of passion, grit, and ambition, you can make a name for yourself around the things you care most about.
Thank you so, so much for taking this journey with me and for spending your time (our most precious asset) in participating in this course.
I hope you get everything you expect, and more, from it.
What are the requirements?
Not a whole lot : ) Students must understand that we’re not all cut out for this, but with the willingness to find the right balance between passion and talent, and the drive to put in the work, then they should be ready to dive into this course.
What am I going to get from this course?
Over 49 lectures and 2 hours of content!
Understand how to hone in on their passion points, focus on their strengths, develop their story, and distribute that story on the platforms that make most sense for the audiences they’re trying to reach.
Students will walk away knowing what it takes to build a personal brand but also how to turn that brand into a potential revenue source and vehicle to escape the 9-to-5.
What is the target audience?
This course on Personal Branding is meant for anyone who realizes that we’re living in a time when anyone can form a business or brand around something they’re passionate about. We’re living in a world where anybody can affect change.
If you realize how special of a time we’re in and are willing to put in the hours to establish yourself outside of the 9-to-5, then this course is for you.
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