Chris McCombs – Client Retention Blueprint
Not only do I get new clients from the Internet on an automated basis, but I keep em’ so long that I’ve had to hire more and more trainers just to serve all the clients.
In fact, I even had one trainer serve 67 of my clients…. And that was just ONE of my trainers.
Clients who stay longer often do two things…
* They get better results
* They refer more of their friends, family, coworkers and acquaintances
Plus your clients end up much happier and healthier, since your able to take the time needed to REALLY have a profound impact on their lives, the kind of impact that can last a lifetime.
Here’s a pretty common situation…
I know one trainer who signs up 2 – 5 new clients a week… but here’s the thing… this guy doesn’t make much money at all…
Sure he does ok… but I bet he makes about 20% of what he should… ya know why?
His retention is HORRIBLE.
Sure his marketing’s good, and he’s an incredible salesman… one of the best I know… much better than I’ll ever be… but RARELY does he keep clients past a couple of months tops.
He puts so much effort into marketing and sales, and so little into actually keeping the clients, that he HAS to chase new clients almost every day otherwise he’ll go broke.
In fact, one month I saw his main source of new clients dry up… and the guy went into a panic attack… you should have seen him, I mean he was FREAKED OUT…
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