Christophe Morin – SalesBrain NeuroMarketing Training
SalesBrain founders, Patrick Renvoise and Christophe Morin teach you powerful techniques on defining your message and delivering it with maximum impact. You’ll learn:
* What the latest brain research says about the true ‘decision center’.
* The 6 stimuli that unlock the language of the ‘OId Brain’.
* How to craft your message to appeal to the part of the brain that decides.
* The 3 different learning types and how to address them.
* How to create impact and grab immediate attention when you deliver.
About the book: “This book is a ‘must read’ for anyone who wants to influence, impact or sell to any audience–whether it’s one person or a room full of people. You’ll learn quick, highly-effective, LASTING techniques that will make your message memorable to every one. ”
Having the best technology or the highest quality solution does not guarantee that prospects will always buy from you. Exciting new findings in brain research suggest that speaking to the true decision-maker, the OLD BRAIN, will raise your effectiveness in communicating an idea or selling a product.
Most of us buy emotionally and then justify our decisions rationally. And most of us do business with people we like. Neither of these factors are adequately addressed in traditional “rational” sales and marketing approaches because they aren’t necessarily rational or logical.
Recent discoveries in brain research uniquely applied to successful sales and marketing techniques enabled us to create a revolutionary, new, practical approach that reaches your buyers at the core of their decision-making process. Other sales training approaches have only stumbled upon some of the proven methods that are now backed up by scientific discoveries in understanding how the brain works.
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