Claude Hopkins - My Life in Advertising and Scientific Advertising

Claude Hopkins – My Life in Advertising and Scientific Advertising [3 ebooks ( PDF, MOBI, EPUB )]

Author    Claude Hopkins
Edition    reprint
Publisher    McGraw Hill Professional, 1966
ISBN    0844231010, 9780844231013
Length    318 pages

Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you’ll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

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