TUTORIAL:CreativeLIVE – Building Your Brand with Porter Gale
Instructor: Porter Gale|School: Business|Date: 3 Day Workshop (March 27 – 29, 2013)|
Video Format: WMV|Resolution: 968×544| File Size: 5.47 GB( Day 1 + Day 2 + Day 3)| Home Page
Every successful business needs to have a clear brand message. It must understand its ideal customers and employ a team that consistently finds a way to stand out amongst the crowd.
Porter Gale, highly esteemed consultant and former VP of marketing for Virgin America is teaming up with creativeLIVE to teach you everything you need to know to take that business idea in your mind all the way to the front pages of major publications. This course condenses 20 years of knowledge in areas such as creative development, social media, email marketing and PR and delivers it all in concise, easy to follow steps. During this course, Porter will teach you how to name your company, what to think about when creating a corporate culture, how to master marketing, and more. She’ll share the stage with entrepreneurs from some of the world’s most innovative brands, like Virgin America, Dollar Shave Club, and Hint Water. This 3-day workshop is a one-of-a-kind event, filled with interviews, case histories, resource lists, how-to tips, and more. Don’t miss it!
BIO: Porter Gale is an internationally known public speaker, networker, and entrepreneur with more than twenty years of experience working in marketing, advertising, and independent filmmaking. From 2007 to 2011, Porter was Vice President of Marketing at Virgin America. Prior to Virgin America, Porter was a consultant and held the post of general manager at Kirshenbaum Bond + Partners San Francisco. She was awarded the Changing the Game Award by the Advertising Women of New York (AWNY), was on AdAge’s Digital Hotlist, iMedia’s Top 25-Digital Marketers, and named a Digital Passionista by The Huffington Post. She lives with her daughter in San Francisco. She is also a blogger for AdAge and The Huffington Post.
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