David Riklan – Social Media University 2009
Dear Entrepreneur and Business Owner,
My name is David Riklan and I am the founder of SelfGrowth.com. I run the # 1 Self Improvement website on the Internet.
If you talked to me 9 months ago, I would have told that you that Facebook, Twitter, and Linkedin were a huge waste of time and were responsible for more lost productivity than virtually anything else on the Internet.
I would have told that you Youtube was laugh out loud uncontrollably entertaining, but had no business value…I would have told you that Social Bookmarking websites like Digg, Delicious and Stumbleupon contained the most entertaining collection of information and were making it even easier for people to find places on the web to look at very cute pictures, find articles on political bashing, and great celebrity stories.
I would have told you that Facebook was a great place to reconnect with old friends from High School…that a handful of musicians were successfully promoting their bands and their music on Myspace…that Linkedin was great for recruiters and Human Resource managers trying to hire people from other companies.
Other than that, Social Media Websites LOOKED like they were mostly for fun!
Then, about 9 months ago, something amazing happened. I watched as Barack Obama and his team started using these tools to develop the most powerful online army of advocates that the political world has ever seen.
His team became the masters of social media. They built a following of 900,000 fans on Facebook and had 250,000 followers on Twitter. The “Yes We Can” video had over 17 Million views. The Obama Girl Videos received over 13 Million views. One speech by Barack Obama has more than 5 Million Views!
I don’t care what your political views are. You have to realize that Obama and his team changed the face of Social Media, from a place to socialize to a place to change the world.
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