Desperate Buyers Only

Desperate Buyers Only

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You DON’T have to be some
‘Big-Name Guru’ to make
Thousands of Dollars per month Selling Information Products
and Ebooks Online…
All You Need

That Exactly
Tuesday, September 16, 2014
Dear Writer Extraordinaire,
I’ve been writing and selling information products online for 10 years now. I’ve made some grand slams, and I’ve failed miserably.

Through out it all I’ve probably remained the biggest ANTI-case study for online marketing success. I don’t do most of the things that other online marketing experts claim you should do to be successful.
I DON’T send out newsletters or try to stay in constant contact with my prospects;
I DON’T participate in a lot of discussion forums to make myself more visible among my peers and prospects;
I DON’T spend hundreds or thousands of dollars a month advertising on Google Adwords. On average I spend less than $20 a month on Adwords.
I DON’T seek out affiliates, joint ventures, or testimonials. (Though I get them all the time.)
I DON’T pile on 50 different bonus items to my offerings.
Sometimes my sites are ugly – (this one sure ain’t winning any design awards). Sometimes my grammar is bad. I only use the spellcheck when I remember.
And if at all possible, I try to write as little as possible and still get paid top dollar. My most profitable reports fall well UNDER the 12 page range, and can cost as much as $97.
Why “The Information Publishers Rules” are
100% necessary for most – and yet unnecessary
for a complete nobody like me.
The reason why most infoproduct creators need that stuff to be successful is because they’re trying to sell scrapbooking e-books to people who want to learn how to scrapbook. Or e-books on how to take great pictures to people with digital cameras.
In other words, they’re trying to sell basic how-to information.
When you’re trying to sell basic how-to information, you often gotta jump through a bunch of fiery hoops – (with gasoline underwear no less) – in order to get prospects in the door.
And there’s a distinct reason why this is the case…
The average consumer doesn’t sweat over taking great pictures just because they recently purchased a digital camera.
Sandi the stay-at-home mom isn’t nervously gnawing on her nails at 3am wondering
where to put the Eiffel Tower sticker in her scrapbook.
The type of people who buy basic how-to information are just strolling along the information superhighway casually seeking whatever. Sometimes they’re looking for an infoproduct. Sometimes they want info for free.
But you can bet your last dollar that they’re not losing any sleep over that digital camera or starting a scrapbook. And that’s what makes selling information products to these types of customers a little harder.
So I don’t target these types of buyers.
Besides, there’s more than one way to skin a cat in the information sales business.
The Great Big Infoproduct Creation Secret for
Attracting Intensely Rabid Customers, that’s
Not Really a Great Big Secret.
A few years ago, a friend of mine had a wisdom tooth that was on the verge of exploding in his mouth. Needless to say, he needed a dentist – stat.
I began thumbing through the telephone book looking for a dentist in our area. Have you ever done this? Looked in the yellow pages for a dentist? If you’re in a big city, there are like a million of them in there.
However in my search I quickly discovered there were only a handful of dentists who specialized in emergency cases. And only 1 that had a location within a 20-minute drive.
So guess who got my friends business? The closest emergency dentist we could find. My friend didn’t care about the cost. There was no time to comparison shop. We just found the dentist, and jumped in the car.
The moral of the story… pain is one heck of a motivator.
And that brings me to the really big infoproduct creation secret for attracting intensely rabid customers, that’s not really a secret.
Desperate people – people with throbbing problems, pressing issues, and insane drives – buy on impulse. Desperate people buy on impulse because they’re in an emotionally charged state-of-mind or state-of-being and they want to get out of it.
So when you create information products for desperate people, you change the dynamics from being the person who’s doing the chasing – (as you have to do when selling a typical how-to product) – to becoming the person who’s constantly being chased.
That’s basically why I can sell 10-12 copies of six page report for $24.95 on a daily basis, with minimal marketing bells and whistles.
My customers are desperate. And I know how to push their buttons so they want to buy from me.
And if that logic sounds easy to follow, that’s because IT IS.


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