Distilled – SearchLove Boston 2014 Conference
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Searchlove Boston 2014
Aaron Weyenberg – Listening & Learning: A Story of a Redesign
There’s an old African proverb that says “If you want to go fast, go alone. If you want to go far, go together.” In this session, Aaron will share how this maxim helps guide TED’s product decisions in service of ideas worth spreading. You’ll hear about TED’s redesign and how it involves its user community – from research to agile deployment – to inform product development.
Adam Melson – Listening to Your Customers’ Wants to Achieve their Needs
Listening to the voice of your customers in as many ways as possible and really getting to know them is essential to driving success. By giving customers what they vocally want and what they are looking for, you are alleviating the need for them to go out and find it elsewhere while providing an even more meaningful and engaging experience. As a fly on the wall, you’ll be able to fully absorb their needs and learn how to fulfill them with content that is shareable, linkable and worthwhile to the engines.
All Speakers – Let’s Get Real
One rule: no tweeting whilst you hear all of our speakers give-up one awesome tip. The only way to see what is shared is to be there.
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