Econsultancy Reports 2013
The seventh annual Email Marketing Industry Census, sponsored by Adestra, is based on the largest UK survey of email marketers.
The census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.
With seven years’ worth of data to assess, this provides an unparalled opportunity to measure the state of the industry and find out how those at the coalface of email marketing are operating. This report looks in detail at the approaches taken and the resources given to email marketing, as well as issues regarding effectiveness, deliverability, technology integration and mobile.
Over 1,300 respondents took part in the 2013 Census, which took the form of an online survey in January and February 2013.
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