Gil Ortega – Lead Generation School

Gil Ortega – Lead Generation School

Website: http://www.leadschool.com/offer.php
COST: $97
Author: Gil Ortega
Size: 2.4 GB

“Discover The Secret Methods of Lead Generation Companies”
It’s Like Owning The Plan For a Multi-Million Dollar Lead Company

– Find out how Gil started with a $50 web site, then generated & sold over $30 million worth of leads without owning a list, and without using SEO, PPC or Jvs.

– See the real CPA game from a Super Advertiser’s perspective, Gil is NOT a Super Affiliate and kinda sucks at driving traffic. Gil has been doing large CPA campaigns for 10+ years and has been the person hiring Super Affiliates.

– See all the software he uses to manage his lead empire including his Blueprint for Massive Lead Generation.

– Discover Gil’s Internet media buying secrets  – You don’t really need a list to make a fortune.

– See how Gil uses performance based CPA strategies to dominate local markets.
This is by far the easiest method of gaining local business accounts.

– Get his time-tested system for massive lead generation campaigns.
This is so push button simple, even total newbies can do it.
GIL ORTEGA’S
How to Start & Operate
a Lead Company
Home Study Course How to Start & Operate a Lead Company INCLUDES:

–    The 2009 How to Start & Operate a Lead Company
–    15 Hours of Video Training on How to Start & Operate a Lead Company;
–    Lead Generation Basics;
–    101 Fundamentals;
–    Legal issues dealing with IOs;
–    Lead Management;
–    Quality is king – How to make leads better;
–    Technology;
–    Researching Your Media Buys & Predictive Modeling;
–    Using Research and Analytics Across Marketing Channels, Ad Networks, and CPA Networks; Finding Super Affiliates;
–    CPA industry experts;
–    Creating Offers;
–    Working with clients – OPM;
–    Telephony Live Transfers and Call Centers;
–    Web to phone strategies and technology;
–    Landing Page Optimization;
–    Testing strategies;
–    Technologies, and leaders;
–    How to research where every web site gets their traffic;
–    How to make any sales department operate like a profitable lead generation company;
–    Top players in the lead gen industry and how to get them to help you generate leads.
You get ALL the tools I used to build a massive lead company.

–    My complete Rolodex of every lead company, marketing technology, and ad network you should know –  over 400 companies
–    Internet media buying LeadSchool101 – $97
–    Lead Generation Marketing Automation How To Guide (27 pgs)
–    Implementing a Marketing Automation Solution How-to Guide (10 pgs)
–    Example of an Advertiser Insertion Order (IO) Agreement with Terms & Conditions
–    Example of a Publisher Insertion Order (IO) Agreement with Terms & Conditions
–    Cost Per Action CPA Calculator Excel Worksheet
–    Return on Ad Spend Calculator Excel Worksheet
–    Email Marketing Calculator Excel Worksheet
–    Feature Advantage Benefit Tool – helps you analyze your product/service offering to create a matrix of features, advantages, and benefits that can be used to facilitate selling.
–    Advertising ROI Calculator Excel Worksheet
–    Email Marketing Vendor Evaluation Matrix Excel Worksheet – Industry Leader Contact Database
–    Marketing Automation Vendors Matrix Excel Worksheet  – Industry Leader Contact Database
–    Qualified Lead Definition Tool-This tool was designed to help sales & marketing departments achieve alignment on their definition of a qualified or highly qualified lead
–    Lead Scoring Index Tool-This tool is designed to help you analyze leads, and identify strong prospects
–    SPIN Selling Questions Tool-The purpose of this tool is to facilitate the development of sales probing questions following the SPIN Selling methodology
–    Web Audit Report Tool – The purpose of this tool is to report on the results from a preliminary website effectiveness audit
–    Website Design Budget Tool – Line item everything it costs to build a website
–    My Direct Mail Marketing Database in Excel -Industry Leader Contact Database
–    My Media Relations Database in Excel- Industry Leader Contact Database


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