Guerilla Selling – Unconventional Weapons and Tactics for Increasing Your Sales
Orvel Ray Wilson, CSP, teams up with Guerrilla Marketing guru Jay Conrad Levinson and psychologis Bill Gallagher, Ph.D. to produce a revolutionary guide to selling.
“The Guerrilla Team has done it again. An absolute MUST READ for anyone in sales. No gimmicks, just good sales tactics. The book is filled with great advice and clever ideas. I started using the material with immediate success. My numbers jumped twofold in three months.
I’ve seen the seminars that Orvel Wilson does, which are a great companion to the book. (Here the audio version. I’d buy anything by these authors. These guys know their stuff and they share it in such a usable form, you can’t help but succeed. THEY ARE THE BEST.”
This is the first part of a seminar based on the best-selling book by Bill Gallagher, Jay Conrad Levinson, and Orvel Ray. Practitioners of selling (i.e., all of us) would do well to integrate the mindsets and attitudes portrayed in the this video.
The seminar was possibly held in San Francisco, in 1997.
Guerrilla selling means breaking with convention, using time, energy, and imagination instead of brute persuasive force. It means getting to know your customers so well that they refuse to do business with anyone else. It means being super honest, super ethical, and super responsive. It means the customer, not the salesperson, makes the major decisions about what gets sold and how they want to buy it. It means solving the customers’ problems and enlisting them as allies.
– Your Briefing
– A Revolutionary Selling System
– Guerrilla Prospecting
– The Mind Map
– The Guerrilla Mind
– The Need Stage
– The Budget Stage
– The Commitment Stage
– The Presentation Stage
– The Transaction Stage
– The Reward Stage
– Guerrilla Tracking
– The Guerrilla Selling Arsenal
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