Iain Murray – The Franchising Handbook – The Complete Guide to Choosing a Franchise
Franchising is big business. Annually the UK franchising industry is worth over GBP9.5billion, employs 326,000 people and introduces around 3,000 new small businesses into the UK. Last year 95 per cent of all franchisees reported profitability making it one of the safest ways to start up a business. Given these statistics, it is not surprising that franchising continues to expand, both in popularity and economic terms as individuals are able to enter the market with a proven brand and business formula to follow. “The Franchising Handbook” is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies plus an A-Z directory of franchises arranged by each major market. Key topics covered include: The Franchising Boom – success stories, size and scope of the UK franchising sector, how franchising works and the pros and cons; How to Choose a Franchise – self-assessment, preparing yourself, using an expert, the franchise contract, raising finance, what to expect next; How to Franchise Your Business – expanding your business, research, sources of franchise revenue, services provided by the franchisor, training and operating manuals; and, prospects for the future.
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