Incredible Dream Machines – Crowd Funding
CrowdFunding: The NEW “Blue Ocean”…
To start, I want to reiterate something VITALLY important. No matter what you are doing right now… whether it be eCom, Amazon FBA, digital products or anything else online or off, there is a way for YOU to leverage Crowdfunding to generate more revenue, traffic and profit. If you are not currently doing anything and are looking to start a business, then Crowdfunding is the PERFECT launch-pad for doing so.
Over the coming days, what I’m going to be showing you is most likely the easiest and fastest way to make money that I have ever come across in nearly a decade of marketing online. And by money, I don’t mean a hundred bucks here… a hundred there. That’s not exactly interesting. What I am talking about is… 5, 6 even 7 figures and more. REAL money. REAL fast. That is what’s at stake here.
Over the past 3 years I have been studying the Crowdfunding phenomenon and have run a number of campaigns myself including one where I raised $110K in 1 day … which went on to generate over $500K in pre-orders (and an 8-Figure company value) for a product that was a variation on something already out there.
And having done it, lived it, tested it and therefore knowing exactly what works (and what doesn’t), what I fully understand is how it is possibly to generate a considerable income with Crowdfunding in a very short space of time.
Oh and by the way, if you thinking “no way, not possible” to the $110K in 1 day… well- just wait until the next video “The Hollywood Launch” is released. The “secret” is contained right there.
You see, there is a perception that crowdfunding is all about “inventions”. Nut-bags trying to create solar powered drone-flown GoPRO’s… or paper-thin iPad alternatives for under 50 dollars.
Of course, Crowdfunding CAN be a very effective platform for these more complex products as well as crazy ideas – they regularly raise millions of dollars in funding and generate incredible profits for their creators. Two quick examples would be…
I’m sure you’d agree that is pretty incredible.
Even one guy (literally) sitting in his bedroom attempted to crowdfund an entire country out of debt (namely Greece)….and whilst he didn’t actually succeed (billions of Euros being a pretty tall order!!)… he DID raise over 2 million euros in a matter of days.
As you can see, the power of crowdfunding really is off the charts.
The good news for you is that you do NOT need to be a genius with a complex outer-planetary patent-pending invention to take advantage. In fact, “inventing” something is the LAST thing you want to be doing.
It’s far too much work.
Instead, it is better to keep it simple. Simple – but also scientific.
l’ll let you in on a little secret… something that I mentioned in the video. What many people do is actually source their products directly from China (or any other country for that matter) rather than “invent them” themselves.
That’s right… they simply take private label products and sprinkle them with a “little bit of magic” to give them a USP.
Take a look at the below. $126K+ in the bank!
Basically what we are talking about here is a ‘new way’ of doing crowdfunding. The definition of a ‘Blue Ocean’.
No Inventions… Easily sourced products… A touch of magic… thousands, even millions in sales.
Very few others are playing the game in this way and therefore we can walk straight through the open door. It is currently a goldmine of an opportunity where it is possible to get incredible results with no special skills needed.
So the question is, how can you take advantage?
Well between now and the next video –we have a little homework to do so we can start looking at the market
Homework for TODAY…
The Point of this “Homework” is to start digging your head into the industry. To start to get a “feel” for what is out there and what people are doing. The most important thing is to put your “marketing filter” on while you do your research. So for instance, when you see “The World’s Smallest Bluetooth earbud” what you should really be wondering is “Oh is that an earbud I could find a manufacturer for on Alibaba?”
|Not everything will have an exact match in picture on Alibaba or Global Sources – but by going through this exercise you will start to get a FEEL and understanding where these products come from and more importantly how you can capitalize on the trend.
- Take the market that you are already in, or choose a market that you want to be in.
Research similar campaigns in this market on www.Indiegogo.com & www.Kickstarter.com
Were they successful? How did they position their product, what was the USP (unique selling point) for the product …and what was their reward strategy?
Makes sure to search past
|Step 2: Spark The Dream|
- Begin brainstorming product ideas. Try to think of 3.
Search www.Alibaba.com to see if there are manufacturers who make these products. If you can’t find anything there, then look on Amazon.com – if it is on Amazon – then you can source it.
Then have a think who will want these products. Who will the target audience be?
Then think of what the ‘Magic Dust’ would be for each product. Here are a few ideas:
o Military Grade
o Aerospace Grade
o The Coolest
o Is controlled by an app
o Has a USB
o Has a laserpointer
o The World’s First
o First Interactive
o The World’s Most Affordable
o The World’s smartest
o The World’s smallest
o Made out of Titanium
|Step 3: Knock on Gold.|
What sort of price point will appeal to your potential audience?
What rewards could you offer?
I don’t expect you to have a full-fledged product and plan just yet and if there are gaps or things that you don’t yet understand then that is ok as well. The purpose of this exercise is to start getting a feeling for the industry.
Anything that we are going to be successful at, we need to start living and breathing it. We need to start going on these sites every day, looking what is working and what is NOT working. In fact a great addendum to this exercise is in addition to picking a few successful products, take some time to dredge though the unsuccessful projects…those poor things that raised like %12 of their goal and were quickly forgotten.
Now not always, but often you can start to see trends. What did all the successful projects have in common in their structure and messaging (despite being in different niches) and what did the unsuccessful projects do all the same?
With a little bit of observation and experience you may start to even be guessing which projects “won” and which didn’t without even looking at the amount raised.
However “on-page” factors are not the only thing to keep in mind – Sometimes you can take two identical products and pages and one hits big success and the other utterly flops.
This is why you are here – is it not? This is called the “Hollywood launch factor” and you would be surprised that most campaigns do not implement this and hence fail. Whereas those that do. . .well – you know the potential.
We will be covering that and more in the next video, but for now, get over to Kickstarter and Indiegogo and start doing your research. I am counting on you!
We are in this Together