Jason Swenk – Digital Agency Playbook
The Agency Playbook is divided into twelve systems. Here is a breakdown of what we will cover in each system.
System 1: CLARITY: Create a crystal clear path to where you are going, what you need to do, and what to say no to.
System 2: SPECIALIZE: Discover how to become an authority in your market.
System 3: ATTACK: Develop an actionable strategy that allows you to get the attention of your ideal client, from setting up the first meeting, positioning yourself as the expert, to a follow up that closes the deal
System 4: ATTRACT: Position yourself where your ideal clients are reaching out to you.
System 5: NURTURE: Discover how to capture more leads, how to warmup your prospect, and clients to buy more from you.
System 6: PROFIT: Charge what you are really worth, and how to eliminate most of your scope creep.
System 7: CONVERT: Discover the step by step process I used to close 80% of the business we wanted, and the single strategy you can do to increase your chances of winning by 20X.
System 8: DELIVER: Streamline your delivery for more profit and learn how to take on more work with limited resources. Get the exact process for protecting yourself on delivering work to the client including all of the documents we used from our change order forms, creative brief, questionnaires to interpreting what the client actually wants, sign offs, and so much more.
System 9: PARTNER: Learn who to partner with to help drive additional revenue. Build a list of allies / partners that can help you generate larger revenue than you can alone. Learn the scrappy stuff we do to get get partners thinking of us. Discover how to identify and get experts to spread your message
System 10: AUTOMATE: Create a business that makes you money when your not working your butt off. Create processes and system where you do not have to do everything yourself. Discover what you need to automate in your business
and what systems you can use to automate your business.
System 11: OPERATE: Running a business is hard. How to Build up your Cash Flow, how to bonus your team, and how to NOT give your employees ownership, but give them incentive and a sense of ownership
System 12: LEAD: Discover how to manage a sales team, who and when you should hire. What KPIs as an owner do you need to measure. How to setup an advisory board, and how to build a culture that attracts top talent without paying them top dollar.
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