Jeff Paul – Small Business Marketing Magic
This book contains 101 chapters of powerful marketing tools and concepts assembled by the author Jeff Paul. This is not marketing theory, it is marketing that has been proven to work over many years of actual use.
Here are some excerpts from the table of contents:
Secret #1 Marketing is Everything!
Secret #2 Doing What You’ve Always Done Only Gets You What You’ve Always Got!
Secret #3 Image Advertising and Personal Name Recognition Do Not Make People Respond!
Secret #4 The Three Things on Your Client/Customer/Patient’s Mind
Secret #5 If You Hate Cold Prospecting, Create Advertising That Compels People to Respond To You!
Secret #6 If You Want People To Respond To You, Your Advertising Must Get People’s Attention, And Arouse Emotions!
Secret #7 If It Looks Like Advertising, Most People Tune It Out And Don’t Even Read It!
Secret #8 News-Style Advertising Gets Up To 500% Greater Response Than Image Advertising!
Secret #9 The Law of Multiple Return On Investment How To Measure Your Advertising Success
Secret #10 Advertising Mistake #1 – Falling Into The “Lemming Syndrome”
Secret #11 Advertising Mistake #2 – Promising The Same Old Stuff!
Secret #12 Advertising Mistake #3 – Having Nothing New, Different Or Better To Offer!
Secret #13 Advertising Mistake #4 – Creating Advertising That Is Boring To Read!
Secret #14 Advertising Mistake #5 – Failure To Tell A Complete Story In Your Advertising! 53
Secret #15 Advertising Mistake # 6 – Thinking That “Short and Sweet” Ad Copy Sells! 57
Secret #16 Advertising Mistake #7 – No Attention-Getting News Headline! 63
Secret #17 Advertising Mistake #8 – No Motivating Or Appealing Offer 69
Secret #18 Advertising Mistake #9 – No Reason To Take Action…NOW! 71
Secret #19 Advertising Mistake #10 – Unwillingness To Grow, Learn, Change Or Act! 73
Secret #20 FISHING AND PROSPECTING 76
Secret #21 THEIR WANTS ARE ALL THAT MATTERS! 81
Secret #22 The One Question That Your Advertising And Marketing Must Instantly Answer, Or People
Won’t Respond! 85
Secret #23 Learn The Art Of Being Down To Earth 87
Secret #24 THE PATH OF LEAST RESISTANCE! 89
Secret #25 THE REAL MISSION 97
Secret #26 How To Use CREATIVE Thinking And Techniques To Become A Consultant, Not A “Sales
Secret #27 Take Some Great Advice and Diversify!
And much more
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