Jerry West – Google Best Practices Jan2010

Jerry West – Google Best Practices Jan2010

Google Best Practices Guide –

Want a top ranking in Google? Then you need the Google Best Practices Guide. Inside the guide it lists in detail what should be done to a new or old site to capture long-term organic traffic from Google.

Here’s the TOC:

Section One: Introduction
Purpose and the Goal 4
About Google 6
SEO in a Box 7
On & Off Page Factors 鈥?Google Algorithm Update 18
On Page Factors Dissected 24
Intermediate/Advanced Strategies 27
Off Page Factors 36

Section Two: Website Development Checklist
How to Set-Up Your Site for Maximum “Google Love” 38
Linking Strategies 58
The Importance of PageRank 62
Using Google Search Filters 66

Section Three: Questions & Tips
What Should I Do If鈥?68

Section Four: Developed Websites Beware
Stay Out of Supplemental Hell 83
Google Reinclusion 102

Section Five: Google Tools
How to Use Google Tools to Your Advantage 105

Section Six: Staying On Top of the Google Game
Remember 鈥淭he Big Picture鈥?118
Trusted Resources 119

About the Author 120
Personal Conversations with Search Engineers 123
Quick Look at Your Market 134
Tutorial: Google Webmaster Tools 145
Google Hacks and Shortcuts 165


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