JJ Luna – Skip College Go Into Business For Yourself
I just received the e-book “Skip College: Go Into Business for Yourself” from author JJ Luna which came about because of this post. I took a glance at the book and figured I would read the entire book on the plane tomorrow. Then I read the first chapter…then I noticed I was already 25 pages into the tome…then I decided to keep reading…then I noticed that it was 2am…and I was almost through with the book. Then I finished the book. So, while it is creeping up on 3am, I wanted to write this review while the material was still fresh in my mind. Here’s the high points:
It came in e-book form. This is a good thing. No going to the library, getting on the waiting list, and waiting. No ordering it on Amazon and waiting for the UPS driver to bring it to my door. No going to the bookstore and hunting for it among the shelves. It was instantaneously delivered to my email. Super convenient.
The e-book didn’t disappoint. I was already sold on Mr Luna’s self employment theories when I read his first book, How to Be Invisible. Reading this book just reinforced my initial theory that his ideas have significant merit and that everyone can learn something from what he writes about.
The book covers basic theories of self employment which each person needs to put into practice for themselves. This is also a good thing. There is no such thing as “follow these ten steps explicitly and you will be successful.” If someone promises you such a thing you need to run the other way because there are so many variables that having the basic theories down pat are far more valuable than following the same exact path as someone else.
The book delves into a number of other areas that are marginally related to self employment but mostly related to personal responsibility which is the bedrock of any successful life IMHO. Things like keeping your word, not complicating your business or your life unnecessarily, living within your means, carrying cash, etc. Good stuff.
The first sentence of Chapter 1 is like a splash of cold water. “For the majority of today’s high school graduates, going on to college is an unjustifiable waste of time and money.” Wow. It may be true but few people have the guts to state such a “heretical” idea. Obviously with such a bold statement, you want to read more. Throughout the book, he proves this point.
I don’t know whether to consider this serendipitous or not but just this week, I received my acceptance letter to a local university. Similar to Mr Luna who dropped out of college after three years, I also dropped out of college many years ago. I probably have more community college credits than one would think possible simply because I take classes that interest me or that I feel would be useful, however, I never did go back to college to actually finish a degree. I do, however, work mostly with people who have at minimum Masters degrees, mostly, these people are well-respected PhDs. Kind of intimidating. So a couple of months ago I felt the need to actually “finish college”. If I am directing people with PhDs, shouldn’t I at least have some kind of degree? I though so, which is why I was pretty much focused on going back to college, graduating, and getting the piece of paper that would make me “official”. I’m not sure if it is because I have been up for more than 20 hours, or because if I look at the situation logically–I have been successfully self employed for more than 20 years–I am seriously having second thoughts about my need for a degree. This may be the tipping point for not getting a degree. In that case, this e-book just saved me approximately $9000 which I was prepared to write a check for in the next few weeks.
I liked the tone of the book. As I was reading thorough it, thoughts of my grandfather kept popping into my mind. Although Mr Luna is a couple of decades younger than my grandfather, the things he writes about in his book–everything from reminiscing about being a fire lookout to carrying cash to take care of any problem that may arise to reading voraciously to coming up with clever ways to make money–reminded me of my grandfather. This is exactly the advice he gave so many years ago and if I would have just PAID ATTENTION, the information would have saved me untold grief and many, many, many thousands of dollars.
Overall, I recommend this book for people who are deciding whether or not to go to college or if you are older and considering the possibility of starting your own business. I also suggest everyone read ‘How to Be Invisible’ as well.
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