Joan Mullally, Evelyn Trimborn – How to Create an Online Ecourse in One Day To Market Your Business: A Beginner’s Guide
An ecourse is one of the most effective ways a small business owner, life coach, consultant, or other entrepreneur can market their business, products and services, serving as a free sample of the quality customers can expect if they choose to do business with you.
This guide is designed with the beginner marketer in mind, to help you write and deliver your first ecourse through clear step-by-step instructions. You can create your own impressive ecourse in as little as one day to market your business to an eager niche audience.
A free ecourse is an ideal tool for starting communication and lead generation with your target customer. They can get to know you, and they give you permission to contact them. Produce a high-quality ecourse worth spending time on, and they will not only be happy to be marketed to, they might also pass along your ecourse and special offer to others, helping you market your business completely free.
In this guide, you will learn:
+what an ecourse is;
+why it can be such an effective marketing tool for your business;
+the best methods for delivering an ecourse online with a view to lead generation and follow up.
As you work your way through the guide, discover the best ways to:
+brainstorm ideas for your ecourse;
+gather resources for your new ecourse;
+organize your materials effectively into a cohesive ecourse;
+decide on the best delivery options for your ecourse;
+choose and set up an autoresponder;
+use your new ecourse in a blog-based website;
+market your free ecourse to help brand your business and increase its reach;
and much more.
Don’t just think of your ecourse as information to be read, but as an ideal marketing opportunity to demonstrate your expertise in your industry. No matter what kind of business you run, online, or mom and pop, an ecourse is one of the cheapest and best ways to build relationships with prospective customers in your niche and demonstrate why they should consider buying from YOU rather than your competition.
Permission-based marketing means you will always have a list of customers you can market to any time you have a new product or service, or wish to send out a special offer. If you have ever heard the marketing phrase, “The money is in the list,” creating your own high-quality ecourse is one of the best ways to build your list and tap into the money to be made marketing online.
In this guide you will also discover:
+a range of ways to use your ecourse to build an email marketing list you can promote to any time you wish;
+how to use your new ecourse as the basis for ebooks, your site, PowerPoint presentations, and much more;
+how your exclusive ecourses can serve as the foundation for highly-paid coaching and consultancy services;
+how your ecourses and new services they support can bring additional streams of income into your business or website;
and much more.
If you are looking to start your own business online, or are eager to make more profit without working even more hours than you already are, creating an ecourse can be one of the best ways to gain loyal readers and subscribers willing to buy from you every time you present them with a new offer. Offer them valuable information, and in turn, they will offer you value as they share your offers via email and social media, and buy from you time and again.