Name Product: Joe Polish & Dean Jackson – I Love Marketing Event 2011
Author: Joe Polish & Dean Jackson
Joe Polish is one of the most famous students of Dan Kennedy (in fact, Dan is speaking at the event). Originally a carpet cleaner, he’s built an enormous company teaching carpet cleaners how to do marketing. He also created an awesome marketing system for Nightingale Conant called Piranha Marketing, which talks about how to use prerecorded messages for lead capture and sales.Dean Jackson is the inventor of the squeeze page, creating it for Eben Pagan (David DeAngelo) for use with his Double Your Dating product. Many of the biggest people in marketing, including Frank Kern, Eben, John Carlton, among others, say he is one of the smartest marketing minds alive, and they regularly go to him for advice. After listening to this podcast, I have to say, he’s an exceptionally good teacher, probably even better than Joe.
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