Joe Pulizzi - Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less [Ebook (1 x EPUB)]

Joe Pulizzi – Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less [Ebook (1 x EPUB)]

Description

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers’ digital space?
Epic Content Marketing.
One of the world’s leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about.
“Epic Content Marketing” takes you step by step through the process of developing stories that inform and entertain and compel customers to act–without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It’s how to position your business as a trusted expert in its industry. It’s what customers share and talk about.
About the Author
Joe Pulizzi is the original content marketing evangelist, and started using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute , the leading content marketing educational resource for enterprise brands. CMI has done strategic consulting and research for some of the best known brands in the world (Like AT&T, Petco, LinkedIn, SAP). The Content Marketing Institute hosts the largest in-person international content marketing event, Content Marketing World . CMI also publishes the Chief Content Officer magazine.
Joe has spoken at more than 200 locations and 10 countries advancing the practice of content marketing. He’s been featured in leading marketing publications and blogs around the world including AdWeek,BtoB Magazine and Fast Company.
Joe is also co-author of two highly praised content marketing books Managing Content Marketing, and Get Content Get Customers (McGraw-Hill), which helps teach businesses why and how to create their own compelling content to drive their businesses. Get Content Get Customers has been called THE handbook for content marketing.
He has also been honored with numerous awards and accolades including “Custom Media Innovator of the Year” by American Business Media, voted “Who’s Who in Media Business” by BtoB Magazine, named a Folio: 40, and recognized as the “Most Influential Content Strategist” by Lavacon.
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