John Weich – Storytelling on Steroids: 10 Stories that Hijacked the Pop Culture Conversation
From the awesome storytelling prowess of Nike to the popular provocations of British artist Damien Hirst… from hilarious Twitter parodies of TV celebrities to The New York Times infographics and Jay-Z, Weich explores the campaigns, stunts, exhibitions, visualizations and shenanigans that helped make storytelling a buzzword in global communication. Along the way he wittily reconstructs the emotional quirks of human nature and offers inspiring advice for anyone harbouring storytelling ambitions. However, he leaves little doubt as to who s most complicit in the rebirth of storytelling… You! You and the billion others engaged in an unprecedentedly massive and shamelessly personal storytelling campaign everyday. It s called social media.
Publisher: Bis Publishers; 1 edition (2 Dec. 2013)
Format: epub, mobi