Keith Cunningham – How to Buy a Business
Personal message from Keith Cunningham:
The hardest thing you can do in business is to start one from scratch. It’s MUCH easier to find a good one, buy it and build it up.
Why? Because when you’re starting from scratch, what you have is an airplane with a bunch of parts all over the runway. You have to somehow assemble all these parts, make sure that nothing is going to fall off, fill it with fuel and then take off.
That is exceptionally difficult to do.
Yes, you can make a lot of money doing that but boy is it risky.
Personally, I buy businesses. That’s what I do. And you can put together an excellent deal with only a small amount of your own money… if you know what you are doing.
I like existing businesses because they’ve got revenue. They’ve got profits. They’ve got a brand. They’ve got customers. They also have employees, systems, an employee manual. Everything is already there. This is a plane at 40,000 feet and all I’ve got to do is slip into the cockpit and take a good business and make it great.
That’s why in Austin, TX I’m teaching a course on how to buy a business. You will find it extremely comprehensive.
I will teach you how to find, analyze, evaluate, value, negotiate, do the due diligence (a 10-page check list), finance, structure, bridge the price gap and have a good return on your investment (which would require very little if any of your own money). This is after you have paid all the bills and repaid the debt.
I have used this technique for the last 20 years to build my net worth. I will teach you all the tricks I know, plus you will leave with a 3-inch, three-ring binder of information for your reference.
Interestingly, the timing to buy a good business is perfect given the financial upheaval and economic problems most people are encountering today.
‘How to Buy a Business’ is only offered once per year. The 5 day course consists of two key parts…
Part One – Financial Literacy
If you can’t read the scoreboard, you don’t know the score. If you don’t know the score, you can’t tell the winners from the losers!
The number one most critical business and investing skill is the MASTERY of reading, understanding and using financial statements. In the first part of the course, Keith will teach you how to use financial statements to make informed, intelligent and strategic business and investment decisions. Without this skill, you are relying on hope, luck, emotions and instinct, which will never produce consistent financial results.
The numbers tell a story – you can’t make great decisions if you don’t know what they’re saying. If you are investing to make money, you’re relying on either your emotions and glands or your intellect and skills.
“If you are at all interested in buying a business you MUST attend this course. It will be worth quite literally hundreds of times the investment of the course.” – Dan Bradbury, UK
How you will benefit:
Master how to read and use the numbers to avoid financial peril.
Learn how to spot the four critical ratios that will make or break a deal.
Identify the danger signals and warning signs that can cripple or destroy your business.
Understand how to anticipate and manage financial crisis in your business.
Learn to spot profit drains immediately.
Learn which reports to request from your bookkeeper/accountant.
Learn to budget and utilize profit-planning tools, financial forecasting and break-even analysis.
Make more informed decisions, impact the bottom line and save money.
Take control of your Financial Future.
“I learned more from Keith Cunningham’s course than I had learned in more than 10 years of being in business. I wish I had met Keith 10 years ago, but I am very grateful that I acted when I did.” – Cal Luchuck – Alberta, Canada
Part Two – How to Buy a Business
In the last three days of the program, you will learn how to buy a good business and make it great. About the hardest thing you can do in business is to start one from scratch. It’s MUCH easier to find a good one, buy it and build it up.
Keith will teach you how to find, analyze, evaluate, value, negotiate, do the due diligence (a 10-page check list), finance, structure, bridge the price gap and have a return on your investment (which for a $2 million business would require very little if any of your own money) of several hundred thousand/year of earnings for you – after you have paid all the bills and repaid the debt. This is the technique Keith has used for the last 20 years to build his net worth. He will teach you all the tricks he knows plus you will leave with a 3-inch, three-ring binder of information for your reference. Interestingly, the timing to buy a good business is perfect given the financial upheaval and economic problems most people are encountering today.
Relying on your emotions and intuition to make business and investing decisions is relying on hope and luck. The best and most successful people in the world are all experts at relying on analysis and the numbers and real business skills and tools to make their decisions – which is why they are rich and successful. They have the skills and tools to make great decisions when everyone else is guessing, hoping and losing.
If you think it’s possible to take your business to another level, then the question is: Wouldn’t it be mandatory to learn the skills and tools used by the Pro’s?
“Keith Cunningham’s powerful, practical, easy-to-understand program will give you the winning edge in business for the rest of your life.” – Brian Tracy – Motivational Speaker and Best-Selling Author
This program is for you if you need to:
Find a good business to buy.
Determine how much a business is worth.
Figure out how much to pay.
Structure the best deal and negotiate the critical points.
Find the skeletons through effective due diligence.
Set an appropriate offering price.
Close the deal.
Manage and grow it.
“Who is watching you swing and teaching you the critical business skills and tools?”
Keith J. Cunningham
‘How to Buy a Business’ is offered only ONCE a year!
Course Date: 2012
Course Location: Austin, Texas
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