Kevin Tang – Instagram Explosion
Instagram is the perfect platform for getting more sales, traffic, & leads.
In 2015, it’s still EASY to get a large following through Instagram (and monetize them).
In fact, it took me less than a year to get 200k followers to my brand’s Instagram account (you can see it below).
And I barely tried.
I’m not saying that to brag. When I first started using Instagram, I didn’t know it would help my business at all. At first, I thought it was just a fad.
But then I realized that my followers were coming to me fairly easily, and I got a lot of really targeted traffic to my site. I quickly got to 10k followers, then 50k. And I still wasn’t TRYING. I was just posting pictures every few days.
Within a few months, I decided to really figure out how to leverage Instagram into paying customers.
When I made the decision to focus on Instagram, my brand absolutely exploded. Sales were through the roof. And I was even getting connections to extremely hard-to-reach celebrities.
Over the year, I became well-versed in Instagram and the tactics necessary to grow an account.
I can confidently say that right now, Instagram is definitely the #1 social media platform you must dominate if you want to achieve exponential business growth. (Keep reading to find out why Facebook fails).
PS. I got some messages from people claiming I have a huge advantage because I’m using hot girls in my content. That’s not true. There are actually MANY niches within Instagram that get more engagement & following than my niche. Keep in mind that Instagram has more usage amongst females than males.
So why is Instagram the BEST social media to get you traffic, leads, and revenue?
- Massive Engagement. Instagram was built for engagement, which is why you’ll see a much larger percentage of your fans engaging with your content.
- Viral Mechanisms. Instagram has built in functionality that allows for people to easily discover new posts. Shoutouts, hashtags, the discover page, and many other functions make it easy to achieve quick growth.
- A lot of brands still don’t know how to use it. That means smart business owners who KNOW how to use Instagram have a huge advantage on the platform. This also means there’s less “noise” on the platform.
- Organic customer acquisition. Unlike Facebook, which makes you PAY for exposure to your FB page, Instagram ALWAYS shows your posts. This makes it free for you to reach your entire audience.
Forget Facebook, Instagram has the highest engagement rates amongst ALL social media platforms.
Raise your hand if you’ve tried to grow your business on Facebook.
You probably worked really hard to create content & blog posts. You’ve added Facebook “Like boxes” everywhere and you told your audience to “Like” your page on FB.
And what does Facebook do?
Facebook BARELY shows your audience your posts. In fact, on average only 5-10% of your audience even sees a post in their timeline and less than 1% actually CLICK on your post.
My Facebook page has 175k followers, but I get a measly 65 likes per post. That’s just bad.
Looking for a free or low-cost customer acquisition? Instagram is your solution.
Google Adwords and Facebook Ads are great for some people and businesses.
But for many others, paid advertising is very cost prohibitive. If you’re a startup, you can’t really afford to lose $1000 on ads that didn’t convert.
On the other hand, Instagram accounts generally grow very organically.
When I first started, I spent $300 on a few paid shoutouts.
And I NEVER spent a dime after that.
Despite my lack of advertising spend, Instagram has easily been my #1 customer acquisition channel. Hands down.
That’s because Instagram has built in viral mechanisms (like shoutouts) that help pages grow organically very fast. Add these viral mechanisms to the massive engagement that Instagram accounts get and you have a recipe for quick growth.
This is how we quickly scaled our business to a 6-figure revenue in only one year.
How did I use Instagram to generate a 6-figure revenue?
A lot of people don’t believe they can make profit with Instagram. Here are questions or concerns I hear all the time.
“There’s only 1 thing you can link to (your bio link). How in the world can you get traffic with just that 1 link?”
“There’s no way to TRACK my sales. I can’t invest time and money into something I can’t track.”
“Just because you have followers doesn’t mean anything. Instagram followers don’t buy anything.”
Wrong on all 3 counts.
Not only did I generate tons of traffic, but that traffic converted at a much higher rate than my other traffic sources.
Here are some traffic numbers from my Google Analytics within a SINGLE month. (10% of the traffic came from Instagram)
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