Lawrence Bernstein – 100 Money Blueprints 2014 Edition
This billion dollar ad collection may be…
“The only swipe file you will ever need”
(All NEW 2014 Edition)
Why are they called 100 Money Blueprints?
I called them “100 Money Blueprints” for two reasons.
First, because there were originally 100 proven print ads when the first edition was released — now expanded to 114 in in 2014. ONE GREAT IDEA alone — from a single ad — could be worth THOUSANDS to you!
And second, all make use of a specific blueprint for reliably extracting money from almost any market.
Health and Healing
Childhood and Continuing Education
Beauty and Rejuvenation
and many more!
Though several of the ads in this collection were written as early as the late-1950s, make no mistake about their relevance today.
It’s a blueprint you can use to create surprisingly high hit ratios because you don’t have to be a great writer. You just have to know how to assemble the copy in such a way as to make your product irresistible to your prospects.
And the surest way to do that is by taking these 100 Money Blueprints — the missing key that skyrockets the potency of Breakthrough Advertising — and reading one advertising masterpiece a day.
You’ll take about 10 minutes a day to digest one of these ads… and with each passing week, you’ll begin to feel YOUR COPYWRITING MUSCLES strengthen like a well-trained athlete!
The greatest proven print ad collection at YOUR fingertips for INSTANT PROFIT producing inspiration!
Here’s a question for you.
Suppose tomorrow, you were offered a substantial sum to create an ad in the continuing education market.
Would you risk taking the UNTESTED ADVICE often found in books and courses… or would you look to a source that sold hundreds of thousands of copies over the course of a half-decade…like the ad in the sidebar above and to the right?
(Go ahead… enlarge it… print it out and feel the raw selling power that compelled millions in sales.)
The answer is obvious.
Time and dollars are in such short supply nowadays, you can ill afford to take anything but the most direct path.
And 100 Money Blueprints are it.
“POWER COPYWRITING” is a skill YOU can master in 10 easy minutes a day!
Here’s just a fraction of what awaits you…
Why words in advertising are like the windows in a store… and how to help your customers look right through them to see (and DESIRE!) your product.
How to melt away writer’s block and fill your ads with automatic… explosive copy that compels orders NOW.
How to build a power packed copywriting vocabulary. Gives you the words you need — OVERNIGHT — to load your ads with verbal dynamite!
A little known secret for virtually eliminating buyer’s remorse even for products created on the fly.
A blueprint for combining “future pacing,” social proof and an irresistible offer to make even the most lethargic prospects take immediate action.
The positioning secret that moved a basement full of “unwanted” books and set up a 40-year money machine in the beauty market.
How to harness the power of “see-page bullets” to make your prospects drool with desire for your product. See page 13.
The magic of “5 proof-layers” that make even the boldest promise rock solid believable.
How to explode the power of your advertising claims with time frames
Secrets of text boxes that beacon to your prospects like a lighthouse in a sea of clutter
How to create powerful word pictures that LEAP off the page
The blueprint for creating self-published, million-copy selling titles
And much more…
Plus, you’ll also get…
The 9-page “cheat sheet,” PERSUASION PATTERNS that will lock down your understanding of Eugene Schwartz’s techniques and help you put them into rapid action… so you can start writing dynamite ads NOW!
But there’s even more!
100 Money Blueprints MUST be worth 100 TIMES your investment… or it’s 100% FREE. You’ll be the sole judge. Take a full month to put it to the test and convince yourself of its staggering value to your business.
Day 1: Today, you’ll download 100 Money Blueprints and begin feeding your brain just a few of Gene’s timeless masterpieces. Skim the rest of the massive collection… and realize you now hold a playbook for forging your own winning ads… over and over again.
Day 2: Tomorrow, you’ll go through the collection and observe Persuasion Pattern #1 in action. See how the Master Persuader couples the”Try-Before-You-Buy” proposition to his prospects’ raw desires to ignite rivers of response. (That’s how Schwartz built the largest private Modern art collection in America!)
Day 4: Take two ads and see Persuasion Pattern #3: “the Beacon Technique”… at work. Discover how Gene signaled the lost ships at sea — prospects desperate for a solution — and drew them to his lighthouse.
Day 5: Reserve 90 uninterrupted minutes… power down your mobile phone… and watch the FULL Copywriting Workshop for the first time. Keep pen and pad close by, the idea sparks will fly!
Day 7: You’ll take a few ads and concentrate on Persuasion Pattern #8: The Power of Word Pictures. No one’s ever shared this with you before, but there are only two kinds of words in copywriting: 1) picture words and 2) connector words. You’ll notice the vibrant world painted in a Gene Schwartz ad and become aware of the power of word pictures that LEAP off the page. Now, your ads become that much brighter.
Day 8: You’ll discover the secret of using a product’s origin as a powerful proof element. Just take one ad,”Doctors In Sweden Say There IS A Cure For Arthritis,” and see how Schwartz used it to weave a web of response.
Days 9, 10, 11: Take a few days off to absorb the material you’ve taken in so far because there’s so much more to follow.
Days 12, 13, 14: Time to switch tangents and dig into Bonus #1: “The Fascination Files.” You’ll learn the insider’s story about one of mail order’s greatest “money machines” spurred in large part by the power of fascinations. And you’ll discover the secret to writing captivating fascinations for ANY product… not just those along the “money-power-love” axis.
Day 15: You’ll see the influence that Persuasion Pattern #4: Future Pacing, can have on your prospects, as they interact with and accept your products before even using them.
Day 16: Uncover the truth about the “winning ticket” technique. It’s so simple, yet it virtually eliminates “buyer’s remorse.”
Day 18: Take the ad, “How to Stay Young till 90,” and see how all the Persuasion Patterns work in unison, like a symphony, to easily sell 200,000 copies of a simple mail order book.
Day 19: Behold the print ad converted from the mailbox winner, “How Modern Chinese Medicine Helps BURN Disease Out of Your Body.” How’s it possible for an ad to mail 20 YEARS… without changing so much as one punctuation mark? Now, you’re absorbing the brilliance of Gene Schwartz!
Day 21: You’ll study the ad, “Flaming Torch Arrives From Canada” and the sub-head of legend, “Who Ever Heard of 17,000 BLOOMS From One Single Plant?” This one ad was responsible for emptying the shelves of plant nurseries from coast-to-coast.
Day 22: Screen Bonus #2: the Copywriting Workshop… again and be amazed at the treasure of insights you missed the first time around. Feel the transformation now happening to your advertising prowess.
Day 24: Do nothing more than see Persuasion Pattern #6 in action… and learn how to explode the strength of your claims with time frames!
Day 25: Take 20 minutes to understand the fine points of the ad that re-made the memory market: “Don’t pay a penny until this course turns your mind into a MENTAL MAGNET.”
Day 26: Take the ad, “Use Your Newspaper to Boost Your Child’s Grades” and marvel at how little has changed in the childhood education market. You’re not merely learning how to write master class ad copy but how to mold evergreen products that sell 20…30… even 40 years from now!
Day 27: take a day off… you’ve earned it.
Day 28: Absorb “the power of demonstration” in the ad, “How To Stroke Wrinkles Right Out of Your Face!” Now, keep this concept “center-stage” when writing your next ad!
Day 29: Learn the secret of making your claims more believable by “gradualizing” them. And, there’s no better ad to learn from then: “Break All The Rules and Win a 35-Year-Old-Body at 50-60-70 and Beyond!“
Day 30: Are you now enriched (and emboldened) enough to “compete” with Eugene Schwartz? Try this exercise, then. Examine the bullets in the ad: “37 ingenious SPARE TIME BUSINESSES that require almost no investment, and net you up to $200 EXTRA INCOME every week!” Now, see if you can surpass them with your own bullets… using just half of what you learned in Bonus #2: The Fascination Files.
Day 31: Oleada Baker was stuck with an inventory of thousands of books she couldn’t sell… until Gene wrote this ad for her… and set up her “money machine” that’s going strong almost 50 years later! Read “Why Models Stay Young Till Sixty!”
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