LOPS – Look Over Perrys Shoulder Email Training Program
Author: Perry Marshall
Size: 478.88 MB
Everyone has their own writing style and I think it is fascinating to watch someone’s process. You know the quality of Perry’s content and this is an excellent example of how he works through a series of emails for course attendees. If you have had trouble figuring out how to get started crafting an email that will connect with the reader, check this out
Look Over My Shoulder as I Craft Living Soul Connections via Email, The World’s Most Intimate Marketing Medium
Dear Marketing Professional:
I’m famous for my Google books, 80/20, B2B marketing techniques, my autoresponder “Maze” strategy, and all-around geekiness.
But anyone who’s been around Planet Perry for any length of time well knows… email is the real secret sauce.
Now having a significant number of people who’ve been reading my emails almost daily for ten years, I can assure you… a close, personal, emotional bond with people via email is one of the most powerful assets you can ever own. Period.
I’m offering something very special, highly unusual, at a price that’s so insanely affordable that no mentally coherent person can refuse. I’ll get to that in a minute. But let me tell you where this idea came from.
In early 2012, Dan Kennedy asked me to be “side saddle” instructor for his $26,000 per year Titanium Mastermind group. “I’ll teach the spring and fall sessions, Perry, and you teach the summer session. Deal?”
Deal. So at the summer session, I said, “OK gang, since I’m your resident web marketing expert, what do you guys wanna know about?”
Brittany Lynch, the 25-year old entrepreneurial wunderkind said, “I LOVE reading your emails. I want to SEE you write an email. Like the whole thing, from beginning to end.”
I looked around. “Would you guys think that was interesting?”
Everyone heartily nodded their heads. “Yes, we’d love to see that.”
“OK Brittany, how about I write one for you?”
“That would be great!”
So I plugged my Mac into the projector, opened Text Edit and started firing questions at her.
She started answering and everyone watched that email grow from conception to birth, one word at a time.
They heard every question and impulse, every crazy idea that tumbled out of my brain in the process, everything that got swept off the table. Watched every word on the screen. Then they watched me edit, clean up, sharpen, polish and hone.
When I was done I popped a copy to Brittany. She sent it out and filled her offer to capacity. And the next person in the room was eager to watch me do it again, for them.
Both of Dan’s groups asked for this and they both got it.
Hour for hour and dollar for dollar, every person in the room paid something like $1,000 to $2,000 to watch the magic.
They told me it was the highlight of the two days they spent with me.
Makes sense too, cuz they saw stuff I’ve never discussed in any coaching program, course, seminar or ebook. In fact the only other people who’ve ever seen this is a handful of folks who’ve come to 4-Man Intensives and used their time to have me write copy. (Which I am always delighted to do.)
So that’s what I’m going to do. But on a webinar, live, in front of hundreds of attendees. I will write without advanced notice or preparation for three attendees. You’ll see and hear the questions I ask them, then watch the persuasion magic happen.
It’s Monday December 3 and Monday December 10. With a reprise and extension on Tuesday January 8. Sessions will be recorded, both audio and video. (No transcripts however. You have to SEE this.)
You’ll see all the tools and techniques I use along the way, and witness how an ugly gray hunk of play-doh becomes a finely sculptured work of art. Each session will run about an hour and a half.
How much does it cost?
Well… how much could I charge for this?
Based on everything else I do and offer, I could sensibly charge up to $1500.
$1000 per head, tempting.
Or maybe $500.
But instead I’m charging…
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