Lullabot – Drupal SEO

Lullabot – Drupal SEO

COST: $420/yr
Author: Ben Finklea
Size: 2.88 GB
Website: http://drupalize.me/series/drupal-seo-series

In this video, Ben Finklea of Volacci.com explains all the ins and outs of configuring Drupal and its various modules in order to maximize your site’s Search Engine Optimization.

Ben begins by orienting you to the SEO landscape by walking through all of the essential components of the Drupal SEO Checklist module. He clearly explains the basic analytic metrics and webmaster tools you’ll need to understand before researching the best keywords to focus on for your SEO campaign. He walks you through various Drupal modules you can use to manage your page titles, automatic URLs, meta tags, URL redirects, sitemaps and optimizations for local businesses. He also shows you how to configure built-in Drupal settings to properly set up your header tags, content silos, menu system, robots.txt and Apache rewrite rules. He also talks about how to measure your site’s compliance and performance before laying out the next steps for your SEO campaign to maximize your site’s conversion rates.
This video shows how Drupal is one of the best content management platforms for SEO. After watching this video you’ll know all of the steps you need to take to improve your site’s search engine ranking!

Contents

1. Introduction to Drupal SEO (4min)
2. SEO Checklist Module (14min)
3. Setting up Google Analytics (26min)
4. Using Google Webmaster tools (36min)
5. Researching SEO keywords (30min)
6. On-page SEO optimization (3min)
7. Customizing page titles (16min)
8. Customizing menu paths (15min)
9. Redirecting menu paths (11min)
10. Implementing relevant meta tags (11min)
11. Optimizing for local businesses (18min)
12. HTML header tags (6min)
13. Creating content silos (5min)
14. Leveraging the menu system (5min)
15. Creating & submitting sitemaps (19min)
16. Controlling access with robots.txt (7min)
17. Setting up .htaccess rewrite rules (5min)
18. Testing standards compliance (4min)
19. Importance of site performance for SEO (8min)
20. Testing with SEO graders (3min)
21. Conversion rate optimization (27min)
22. Next steps for an SEO campaign (11min)
23. Drupal SEO Review (7min)

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