Marketing for Crafters: How to Talk About Your Work with Tara Swiger

Marketing for Crafters: How to Talk About Your Work with Tara Swiger

Marketing for Crafters: How to Talk About Your Work
English | .mp4 | aac, 48000 Hz, stereo | h264, yuv420p, 1280×720, 23.98 fps | 4 GB

You are the expert on your products and your story. Learn how to turn that story into a marketing message that communicates the value of your handcrafted products in a compelling and memorable way.

In Marketing for Crafters: How to Talk About Your Work, Tara Swiger will guide you through the process of creating a marketing message that feels authentic to you and resonates with buyers. Tara will help you identify the right audience for your brand and coach you on crafting products that meet your customers’ needs. You’ll also learn about sharing your marketing message in a relatable and trustworthy way.

Buyers of handmade goods love to hear the story behind their purchases; learn how to find them and confidently tell yours.

Course Description
– Tara Swiger – Marketing for Crafters Workbook.pdf
– Tara Swiger – Syllabus.pdf
– Tara Swiger – Resource Guide for Marketing for Crafters.pdf
– Tara Swiger – Marketing for Crafters Bibliography.pdf

Segment 1 – 12 Pre-Show
Segment 1 – What Marketing IS (and Isn’t)
Segment 2 – What is Your North Star?
Segment 3 – Setting Your Intention
Segment 4 – Standing Out: Your Sparkle
Segment 5 – Spotting Your Sparkle
Segment 6 – Focusing Your Sparkle
Segment 7 – Who Are Your Right People?
Segment 8 – Narrowing Down Your Right Person
Segment 9 – Focusing On Your Right Person
Segment 10 – Speaking Your Customer’s Language
Segment 11 – Putting the Message Together
Segment 12 – What’s Your Message?
Segment 1 – 12 Wrap-Up

 


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