Marketing For Dummies
By Alexander Hiam
Published by John Wiley & Sons in 2009
Communicate more powerfully and clearly
Utilize social media effectively
Launch a winning Web marketingprogram
Gain new customers and retain your current customers
Boost your marketing skillsto drive business results!
Whether you’re introducing a new product or jumpstarting your existing marketing plans, it’s more important than ever to know how to attract customers, convince them to buy, and make sure they come back for more! Packed with updated material, this practical, savvy guide gives you everything you need to boost your marketing skills to the next level from the Internet and search engine marketing to the latest trends in guerilla marketing, viral marketing, branding, and more.
Designing a great marketing program learn how to boost your marketing program and write an effective marketing plan
Leveraging your marketing skills find out how to research your customers, competitors, and industry and improve your marketing communications
Advertising for fun and profit get helpful tips on how to make the most of print, outdoor, and radio advertising
Finding powerful alternatives to advertising discover how to advance your Web marketing, build a buzz for your brand, and go direct with marketing
Selling great products to anyone, anytime, and anywhere know how to take stock of your sales skills, reach your customers, and effectively make the sale
Open the book and find:
Ten common marketing mistakes to avoid
Ways to save money in marketing
Tips for boosting Web sales
Advice on how to survive a downturn
Guidance on designing a positioning strategy
Advice on how to harness your marketing imagination
How to research, plan, and budget accordingly
Go to Dummies.com for videos, step-by-step photos, how-to articles, or to shop!
About the Author
Alexander Hiam is the author of more than 20 popular books on business. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.