Mel Martin’s Swipe File [16 jpg, 16 pdf]
Many of you might have never heard about the legendary copywriter Mel Martin.
That’s because Boardroom kept him in the dark during almost his whole career to keep competitors from snatching him up (this was at a time when Boardroom was just starting up).
He alone built Boardroom to what it is today, and is recognized by almost every top copywriter to be the master of bullets/fascinations.
Study how he creates his bullets, and how he structures his sales letters, and it will give you a great boost to your copy-skills.
Includes the pdf “A Secret, Unauthorized Look at the Copywriting Genious Of Mel Martin”, compiled by the Copywriting Institute of America.
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