Must-Have Business Book Collection #2/The Hard-To-Find Books Books That Changed

Must-Have Business Book Collection #2/The Hard-To-Find Books Books That Changed

David; Crutchfield, Richard & Ballachey, Egerton Krech
Individual in Society

Rudolf Flesch
How to Write, Speak, & Think More Effectively

Robert Fritz
Path of Least Resistance: Learning to Become the Creative Force in Your Own Life

David C. McClelland
Human Motivation

Russell L. Ackoff
Ackoff’s Best: His Classic Writings on Management

Re-Creating the Corporation: A Design of Organizations for the 21st Century

William J. Latzko and David M. Saunders
Four Days with Dr. Deming: A Strategy for Modern Methods of Management

Clare W. Graves
Spiral Dynamics: Mastering Values, Leadership, and Change

Leo Burnett
Communications of an advertising man (Out of Print)

Albert Lasker
Lasker Story: As He Told It


James R. Cook
The Start-up Entrepreneur: How You Can Succeed in Building Your Own Company

Bruce D. Henderson (Founder of the Boston Consulting Group)
Henderson on Corporate Strategy

The Logic of Business Strategy


Charlie L. Decker
Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success


A Good Hard Kick in the Ass: Basic Training for Entrepreneurs [/size]

How to Succeed in Business By Breaking All the Rules: A Plan for Entrepreneurs


How to Write Sales Letters That Sell

Marketing Professional Services – Revised

Marketing: Unmasked: Insider’s tips + tricks for success in small business marketing


Marketing Action Plans: Outlines, Templates, and Guidelines for Gaining a Unique Competitive Edge


It’s Not How Good You Are, Its How Good You Want to Be


Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds… and Business

How to make an IMPACT: Influence, inform and impress with your reports, presentations, business documents, charts and graphs

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

The Seven Minute Star: Become a great speaker in 15 simple steps

It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring



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