Eric Ries - The Lean Startup

Planet Ocean - Local Seach Training 2012

Planet Ocean – Local Seach Training 2012

Here’s the outline of the course:

1. What is Local Search?

Definitions of Local Search.
How Local Search Differs?
Why Local Search is So Important?

2. Searching For Local Information

Where People Search?
How People Search?
The Challenges of Local Search.

3. The Google Maps Algorithm

What Are the Ranking Factors?
Which Factors Are Most Important?
7 Pack Algorithm vs. Maps Algorithm.

4. Getting Listed

Why Get Listed?
How to Get Listed?
Where to Get Listed?
Barnacle SEO.

5. Optimizing Your Listings

The New Google Business Listing Guidelines.
Specific Tactics (Descriptions, Categories, Attributes, etc.)

6. Optimizing Your Web site for Local Search

Do You Need a Web site?
On Page Optimization.
Off Page Optimization.

7. Sizing Up the Competition

What to Look At?
How to Analyze It?
What to Do?

8. Multiple Locations

What to Do For Google Maps?
What to Do For Your Web site?

9. Reviews

Why They Matter So Much?
How to Create a Review Strategy?

10. Local Links and Citations

How to Build Local Links?
How to Build Local Citations?

11. Potential Optimization Bonus Sections

Tracking Local Search.
Search Engine Advertising for Local Search.
Pay Per Clicks for Local Businesses.
The New Local Listing Ads in Google.
The Future of Local Search.

12. The Process of How to Identify Quality Leads

How to Grade and Rank the Leads?
Identifying the Top Niches that Advertise in the Yellow Pages.

13. Getting Appointments

How to get through the gatekeeper to talk to the right person?
Real scripts on what to say to get that first appointment.

14. Mobile Demo

How to Use your smart phone to WOW your customer?
What mobile rankings does your client have?
How to make them feel the pain.

15. Closing the Deal

How to get more customers to say yes.
Teaching the One Page Proposal Technique.
Learning the art of consultative selling vs. Vendor selling.

There are also 28 Mastermind calls included.
These range from the end of 2009 to February of 2012.

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