Planet Ocean – Local Seach Training 2012
Here’s the outline of the course:
1. What is Local Search?
Definitions of Local Search.
How Local Search Differs?
Why Local Search is So Important?
2. Searching For Local Information
Where People Search?
How People Search?
The Challenges of Local Search.
3. The Google Maps Algorithm
What Are the Ranking Factors?
Which Factors Are Most Important?
7 Pack Algorithm vs. Maps Algorithm.
4. Getting Listed
Why Get Listed?
How to Get Listed?
Where to Get Listed?
5. Optimizing Your Listings
The New Google Business Listing Guidelines.
Specific Tactics (Descriptions, Categories, Attributes, etc.)
6. Optimizing Your Web site for Local Search
Do You Need a Web site?
On Page Optimization.
Off Page Optimization.
7. Sizing Up the Competition
What to Look At?
How to Analyze It?
What to Do?
8. Multiple Locations
What to Do For Google Maps?
What to Do For Your Web site?
Why They Matter So Much?
How to Create a Review Strategy?
10. Local Links and Citations
How to Build Local Links?
How to Build Local Citations?
11. Potential Optimization Bonus Sections
Tracking Local Search.
Search Engine Advertising for Local Search.
Pay Per Clicks for Local Businesses.
The New Local Listing Ads in Google.
The Future of Local Search.
12. The Process of How to Identify Quality Leads
How to Grade and Rank the Leads?
Identifying the Top Niches that Advertise in the Yellow Pages.
13. Getting Appointments
How to get through the gatekeeper to talk to the right person?
Real scripts on what to say to get that first appointment.
14. Mobile Demo
How to Use your smart phone to WOW your customer?
What mobile rankings does your client have?
How to make them feel the pain.
15. Closing the Deal
How to get more customers to say yes.
Teaching the One Page Proposal Technique.
Learning the art of consultative selling vs. Vendor selling.
There are also 28 Mastermind calls included.
These range from the end of 2009 to February of 2012.
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