Power of Persuasion-Eben Pagan
Session 1:How To Use Persuasion To Ethically Motivate People
In this program you’re going to learn how to ethically use persuasion to motivate people to think, says, and do what you want them to do. This training is going to teach you the ethical part of persuasion so that your interests and the interests of others are aligned.
Session 2:How To Use Incentives
In session 2 you’ll learn how to use incentives to motivate thoughts and behavior, and the difference between inspiration and motivation. You’ll also be doing an exercise to help you put these new tools into practice.
Session 3: How To Use Motivators
In session 3 you’ll learn about unconscious motivators, our hidden drives, and “meta” incentives. You’ll also do an exercise at the end to help you take action, persuade ourselves & others better, and get the success you want in your life.
Session 4: Decision Making
In session 4 you’ll learn how humans make meaning and make decisions with cognitive biases. You’ll also be doing a few exercises to help you apply these techniques to your life and the lives of others.
Session 5: Positioning – How To Create A Reputation
In session 5 you’ll learn how to use positioning to create a reputation in the minds of the people that you want to persuade.
Session 6: Persuasion In Sales Situations
In session 6 you’ll learn how to use persuasion in selling and sales situations. You’ll also be doing an exercise to help you qualify a buyer and build trust with them faster.
Session 7: Persuasion In Marketing
In session 7 you’ll learn exactly how to use persuasion in your marketing. You’ll learn about designing your marketing piece and what kind of language to use. You’ll learn how to create a Conversion Story and you’ll do an exercise to create headlines that work.
Session 8: How to Persuade The Masses Automatically And Forever
In session 8 you’ll learn how to persuade the masses automatically and forever. You’ll learn the 4 Learning Styles and why it’s so important to teach with all of them to be persuasive. You’ll also do an exercise so you can put all these new tools into practice.