PPC Experts Academy

PPC Experts Academy

Week 1 – Account and Campaign Settings
Starting off on the right foot with the proper account settings and campaign settings
Location targeting and how not to do it
Day-parting for higher ROI
How to setup conversion tracking
The rarely used hack to take your optimization to the next level
How to get setup with Google Engage
Getting setup with an MCC account
Week 2 – Keywords and Ads
Designing a winning account structure
How to find the right keywords
Understanding match types and how to effectively use them
How to write magnetic ads
How to split test and how to determine when you have found a winning combination
Improving your ads w/Ad Extensions
Week 3 – Optimization
Looking under the hood with Dimensions
Learning how to find the fat with Segments
Where to find the real keywords and what to do about them
How to Effectively building out Negative Keywords
Week 4 – Scaling and Automating
The 4 hour work month with Automated Rules
Bulk changes using Adwords user interface
Quick and Easy cloning with Adwords Editor
Automated bid changes with Rules
Automated bid changes and Adwords Editor
How to write thousands of ads with Adwords Editor
Using spread sheets for bulk imports
Remarketing strategies and setup
Bonuses
Facebook Ads Training with Jameson Brandon
Facebook Ads Training with Ben Pate


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