Rand Brenner – Intro To Licensing Course
Rand Brenner is the founder and CEO of Licensing Consulting Group (LCG), an intellectual property marketing firm that specializes in identifying, developing and licensing intellectual properties (copyrights, patents and trademarks). LCG works with IP owners seeking to leverage their intellectual assets by licensing (out) the commercialization rights, and with new and established companies seeking to leverage revenue opportunities through the acquisition of IP rights.
Mr. Brenner had an extensive career in the entertainment industry, licensing numerous high profile entertainment properties including the Mighty Morphin Power Rangers TV show (a worldwide licensing phenomenon) and two Power Rangers Movies (produced in conjunction with 20th Century Fox Film Corporation) that grossed over $3 billion in worldwide retail merchandise sales, and the motion pictures Batman and Batman II (Warner Bros.) which grossed over $1 billion in retail merchandise sales.
Rand Brenner is a public speaker and has taught classes at the university level. He is a guest lecturer on licensing and marketing at the CEO Space entrepreneurial program, a week long intensive business training for small to midsize business owners, entrepreneurs and individuals. In 2003, Mr. Brenner was a guest at the Hong Kong FilmArt Expo, where he was invited to speak on the synergies of the US Entertainment Licensing model and how the business model could be applied to the Hong Kong entertainment industry. He was also an adjunct faculty member at the University of Redlands, where he taught undergraduate classes in marketing.
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