ROI Revolution Google Website Optimizer Training Videos

ROI Revolution Google Website Optimizer Training Videos

Are you ready to have a website that performs better and more efficiently, rain or shine, whether you are in the office, out to dinner, or asleep? The Online Google Website Optimizer Course covers what you need to know to create, launch, and run highly successful experiments in Google Website Optimizer. This training course is taught in plain English, with crystal-clear step-by-step instructions to get you started!

Module 1: Landing Page Principals
* Testing Basics
* Selecting a Test Page
* Developing Your Value Proposition
* Minimizing Friction and Combating Anxiety
* Design and Layout Principals

Module 2: A/B and Basic Testing
* Introduction to Google Website Optimizer
* Types of Testing
* A/B Testing Strategies
* Setting up an A/B Test (Live Demo)

Module 3: Multivariate and Advanced Testing
* Multivariate Experiments
* Setting up a Multivariate Experiment (Live Demo)
* How to Read Results
* Advanced Testing with Google Website Optimizer
* Advanced Tools and Techniques

The Instructors

Shawn Purtell

Shawn has a dual B.S. in Mathematics and Computer Information Systems from The College of St. Rose and later earned his M.A.T. in Mathematics from Binghamton University. He contributes regularly to ROI Revolution’s blog. Shawn joined ROI Revolution in October of 2006 as a Google Analytics and Google Website Optimizer support technician. Since then, he has helped to improve the conversion rates and revenue of a variety of online businesses across all sizes and industries. He has worked to install Google Analytics and Google Website Optimizer experiments on hundreds of sites. Now Shawn specializes in online growth by helping to optimize landing pages and conversion funnels for over 40 of ROI Revolution’s AdWords clients.

Caitlin Cook

Caitlin joined ROI in 2007 after graduating with her B.A. in Web Development from Radford University in Radford, Virginia. Caitlin Cook is a Google Analytics and Website Optimizer support engineer at ROI Revolution.


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