Ron Ipach – Elite and Coaching Calls November 2008 – October 2009 Auto Repair Marketing
Eight years into his career as the owner of a small windshield repair company, Ron Ipach had his biggest sales year ever—and raked in a whopping $13,000.
“And that was my best year,” he says now. “I knew what I was doing; I knew I was good at the repairs. So, I realized the problem wasn’t me being able to do a good repair; the problem was my ability to get customers.”
Ipach began focusing heavily on marketing, and in the next year, he averaged just over $13,000 each month.
“I learned back then that you can be the best at what you do, but if you don’t have customers, you don’t have a business,” he says. “Based on that, I just kind of dove into marketing, head first into it.”
Over the next several years, Ipach became an industry leader in marketing with fellow repairers contacting him from across the country for marketing tips. Eventually, he parlayed those lessons he learned into his company CinRon Marketing Group, which now focuses primarily on the mechanical repair business, serving more than 5,000 shop owners through seminars, workshops and one-on-one consulting.
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