Roy H. Williams – Magical Worlds of The Wizard of Ads
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From the Publisher
To Whom It May Concern c/o Wizard of Ads Academy Somewhere near Austin, Texas 78610
What a response! I anticipated a big success in 1998 when I discovered and published the original collection of the Wizard’s letters to his clients, but what has happened since then has surprised even me. The Wizard of Ads was named Business Book of the Year and has sold thousands and thousands of copies. Roy H. Williams’s (a.k.a. the Wizard) second book, in the fall of 1999, was a #1 Wall Street Journal and New York Times business bestseller and reached a far larger audience.
In this book I have been able to persuade the Wizard to share the secrets that he teaches at his renowned Academy. Over the last few years, people from the world’s largest corporations, universities, publications, and advertising agencies have traveled to Buda, Texas, to spend a few days with the Wizard. From Procter and Gamble to the University of Michigan, from USA Today to J. Walter Thompson, CEOs, professors, columnists, and account executives have learned from the Wizard.
Roy H. Williams is a most amazing explorer. He is constantly looking for new truths. In this new book, he draws from a wide range of disciplines — chaos theory, neuroscience, art, literature, and poetry among them. As graduates of the Academy know, these principles can be applied in all areas of our business and personal lives.
I know you will enjoy and benefit from this latest edition of the Wizard’s powerful secrets and magnetic storytelling.
Ray Bard Publisher –This text refers to the Hardcover edition.
From the Inside Flap
TO WHOM IT MAY CONCERN C/O WIZARD OF ADS ACADEMY SOMEWHERE NEAR AUSTIN, TEXAS 78610
WHAT A RESPONSE! I ANTICIPATED A BIG SUCCESS IN 1998 WHEN I DISCOVERED AND PUBLISHED THE ORIGINAL COLLECTION OF THE WIZARD’S LETTERS TO HIS CLIENTS, BUT WHAT HAS HAPPENED SINCE THEN HAS SURPRISED EVEN ME. THE WIZARD OF ADS WAS NAMED BUSINESS BOOK OF THE YEAR AND HAS SOLD THOUSANDS AND THOUSANDS OF COPIES. ROY H. WILLIAMS’S (A.K.A. THE WIZARD) SECOND BOOK, IN THE FALL OF 1999, WAS A #1 WALL STREET JOURNAL AND NEW YORK TIMES BUSINESS BESTSELLER AND REACHED A FAR LARGER AUDIENCE.
IN THIS BOOK I HAVE BEEN ABLE TO PERSUADE THE WIZARD TO SHARE THE SECRETS THAT HE TEACHES AT HIS RENOWNED ACADEMY. OVER THE LAST FEW YEARS, PEOPLE FROM THE WORLD’S LARGEST CORPORATIONS, UNIVERSITIES, PUBLICATIONS, AND ADVERTISING AGENCIES HAVE TRAVELED TO BUDA, TEXAS, TO SPEND A FEW DAYS WITH THE WIZARD. FROM PROCTER AND GAMBLE TO THE UNIVERSITY OF MICHIGAN, FROM USA TODAY TO J. WALTER THOMPSON, CEOS, PROFESSORS, COLUMNISTS, AND ACCOUNT EXECUTIVES HAVE LEARNED FROM THE WIZARD.
ROY H. WILLIAMS IS A MOST AMAZING EXPLORER. HE IS CONSTANTLY LOOKING FOR NEW TRUTHS. IN THIS NEW BOOK, HE DRAWS FROM A WIDE RANGE OF DISCIPLINES — CHAOS THEORY, NEUROSCIENCE, ART, LITERATURE, AND POETRY AMONG THEM. AS GRADUATES OF THE ACADEMY KNOW, THESE PRINCIPLES CAN BE APPLIED IN ALL AREAS OF OUR BUSINESS AND PERSONAL LIVES.
I KNOW YOU WILL ENJOY AND BENEFIT FROM THIS LATEST EDITION OF THE WIZARD’S POWERFUL SECRETS AND MAGNETIC STORYTELLING.
RAY BARD PUBLISHER –This text refers to the Hardcover edition.
About the Author
Nicknamed “the Wizard of Ads” by an early client, Roy H. Williams, along with his talented and creative staff, has been the unseen, pivotal force in some amazing, come-from-behind victories in the worlds of politics, business, and finance. “David faced Goliath with nothing but his faith and five smooth stones,” says Williams. “We like to think of Williams Marketing as being one of those stones.”
Once a month, Williams teaches creative thinking, strategic planning, and human persuasion in a three-day Wizard Academy that is attended by advertising agencies, college professors, CEOs, broadcasters, and journalists from around the world. His books consistently attain bestseller status and have been translated for international distribution in China, Brazil, Korea, and Israel. A lifelong student of the human race, Williams is forever seeking to answer the question, “What makes people do the things they do?” The answers that he discovers along the way provide a wealth of practical knowledge as well as a constant source of entertainment to his students and friends around the world. The Wizard lives in the middle of nowhere, Texas, with Pennie, “The Princess of the World.” –This text refers to the Hardcover edition.
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