Sarah Cook – Customer Care Excellence: How to Create an Effective Customer Focus [eBook (PDF)]
Paperback: 280 pages
Publisher: Kogan Page; 5th ed. edition (March 1, 2008)
Emphasizing both strategic and practical aspects of customer care, this work explains how gaining customer commitment and motivating employees to deliver an excellent service at all of a company’s touch points can ensure successful results and satisfied customers.
“Offers useful advice on maintaining loyalty within an ever more sophisticated and demanding customer base… Informative and useful for anybody involved in customer relations.”
“Offers useful advice on maintaining loyalty within an ever more sophisticated and demanding customer base… Informative and useful for anybody involved in customer relations.” — “Business Age”
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