SitePoint – The SEO Business Guide
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You can build the best website on the planet. Go ahead, do it. We’ll wait. Cool. Unfortunately, nobody’s going to visit it unless they know it exists. Sure you can spend a fortune on advertising and marketing, and if you can afford it, good for you. But there’s another way. A much cheaper and more efficient way: Search Engine Optimization. Or, SEO for short.
SEO is basically the practice of making your site as easy as possible for Google and other search engines to find you. The better optimized you are for SEO, the higher you’ll show up in search rankings. There’s a lot to learn, but with the right tools, like Sitepoint’s SEO Business Guide, you can soon master the biggest lessons.
Whether you’re experienced or a complete newbie at SEO, Sitepoint’s SEO Business Guide Kit will help you implement key strategies and techniques to keep your business one step ahead of the competition. Your Kit includes the contents from the downloadable CD-ROM and eBook, ready-to-use templates and agreements, and over $150 worth of valuable coupons for crucial SEO tools.
What you’ll learn from the guide:
All about search and basic SEO to get you started
Step-by-step ethical and best-practice optimization strategies and techniques (keyword research, site-planning, link building, webmaster tools, etc.)
Advanced tactics (keyword mapping, the long tail of search)
How to optimize based on location
Enterprise SEO (avoiding content duplication, adopting a holistic strategy)
Paid search (its importance, PPC Ads, campaign targeting)
Local search (Google Places, local search factors)
Starting an SEO business
Leveraging technology and staff (pre-sales, research, analytics, optimization)
Value-added services (web design and development, conversion optimization)
How to use the right tools to become more efficient
The benefits of organic and paid search advertising
Additional SEO services to maximize revenue potential
At 226 pages, you’ll learning everything you need to know about SEO through 9 info-packed chapters. View the Table of Contents for even more specifics.
About the authors:
Kristen Holden is the former head of search at the White agency. He has managed large corporate search accounts, and helped to define the search strategies for some of the world’s biggest companies, including Pfizer, Sensis, and Commbank. He also started and ran his own search-marketing agency, and is now group search manager across 99designs, Flippa, and SitePoint. He blogs at kristenholden.com.
Mike Hudson is the in-house web search strategy manager (SEO/SEM) for realestate.com.au. From its head office in Melbourne, he oversees the continuing growth of the company across the network of more than a dozen websites operating in Australia, Europe, and Asia.
Included in the pack are 3 coupons for massive discounts worth over $150, for useful tools to develop your traffic strategy. You’ll get $50 off Market Samurai’s keyword research software package, $100 off AdGooroo’s Link Insight to help build quality links fast, and 10% off a monthly membership for SheerSEO, to track and analyze your SEO compaigns.
For a limited time, you can get The SEO Business Guide ePack for just $23! That’s over 50% off the face value of $49. The digital ePack version includes a 254 page eBook, SEO online resources and some of the market’s top SEO tools in a downloadable CD-ROM containing useful examples, template documents, agreements and spreadsheets that you can use in your own projects. The eBook is available in PDF, MOBI (Amazon Kindle) and EPUB (iPad/iPhone) formats.
Click the BUY button now and start generating extra business today!
Requires the latest version of Adobe Reader for PDF, IOS for ePUB, Amazon Kindle for MOBI.
Download is available immediately after completing your purchase.
The ePack will download with a zip file containing the full contents of the ‘SEO Business Guide’ CD-ROM and SEO Online Resources.
Not for redistribution/resale.
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