getallcourse:The Business of iPhone App Development: Making and Marketing Apps that Succeed
* Pub. Date: March 2010
* Publisher: Apress L. P.
* Sales Rank: 135,800
* ISBN-13: 9781430227335
* ISBN: 1430227338
iPhone and iPod touch app development is serious business, which is why there are so many blogs, tweets, and online discussions about it, and why there is so much general interest in the measures of iTunes App Store success. And the success stories keep coming from all corners of the rapidly expanding iPhone developer universe.
The Business of iPhone App Development is a developer’s guide to achieving and managing success right from the start of the design and development process. This book includes the information to help you, the developer, plan every aspect of your app with an eye toward business success-from design, to implementation, to the importance of early and continued market analysis, and on past launch into support and updates. And let’s not forget the business of the iTunes App Store itself! This is the book you wish you had read before you launched your first app!
This book provides complete business-oriented workflow for the freelance, independent, and small-to-medium-sized development shop-no prior business knowledge is required.
* No other business book is aimed at the unique and exciting world of iPhone and iPod touch app development.
* The book was written by experienced developers with business backgrounds-they speak Geek and understand success.
What you’ll learn
Solid business strategies to apply throughout the entire app development process and product life cycle
How to manage the iTunes App Store submission process
How to successfully promote/market your app on a shoestringbudget
How to do a competitive analysis and use it to your advantage
How to use the StoreKit API to extend product life cycle and increase sales
How to avoid legal hassles and what all the small print really means