The Connecting With Stories Program – Harlan Kilstein
Using stories is the fastest and most powerful way to build a strong connection with customers, build trust, bypass resistance and sell elegantly and effectively
In your first week we teach you how expert copywriters learn just the right information about your �tribe� of blog readers.
We show you a fascinating process to find your authentic story. Everybody has stories. You do to! We help you find it.
We will help you develop the �voice� of your stories and your blog�. or to make your current voice more powerful and connecting to your audience.
In week two you will learn the best ways to understand the problems and desires of your market.
You start getting your personal stories in front of your readers. You learn how to use headlines for your blog posts that really make them stand out.
Learn different kinds of stories for different situations � and which stories work best! Where, when, why and how to add a variety of stories to your blog
In week three you will learn how to write stories that sell. Selling with stories is without question the most elegant and effective method of all.
Learn the most effective ways that short stories move the hearts and minds of your tribe. Discover the secret to telling 5 minute stories.
We also cover how to eliminate hype in stories, which makes them even more connecting and effective
In week 4, we start to put everything together.
Every compelling sales piece has to have these elements�.
bullets (short exciting lists of benefits)
the offer (all the details of what your buyer gets) is essential
learn to anticipate objections, and how to ethically answer them
a guarantee is always needed � learn how to make them work for you
closing the sale in effective and elegant ways � no hype, no hard sell
Week five is all about effective email marketing.
Telling stories in email is easier than you think � and very few of your competitors know how to do it effectively.
We work together on your email image�. your �email� voice, and how to craft it.
There are universal stories that have worked all through history � learn to collect them
Week six is all about videos, how to use them, how to make them, and especially how to make videos that tell the stories that connect you with your readers (and viewers).
This lesson will have basic steps if you�ve never made a video (we show you how to make them with free and low-cost tools).
You will be surprised to learn just how simple and effective short storytelling videos will be
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