The Marketing Framework – Poul K. Faarup
Poul K. Faarup | Academica | 2010 | 194 pages | English | PDF
The Marketing Framework is Volume 1 of the series International Marketing and Sales. The book is in English and is aimed at international and Danish short-cycle students. It is specifically designed for marketing economists at first semester, but can easily be used in other courses. The book is written in easily understandable language and uses everyday examples and case studies to introduce students to the theory.
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