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TrafficGeyser ExpressLane - V1 (2009)

TrafficGeyser ExpressLane – V1 (2009)

Mile 1: Overview
Start with this overview of the the Express Lane training program:
* What you will learn
* What to expect
* Your objectives
* The math and the path to more customers
Your Assignment: Complete the Strategic Business Assessment
This valuable assessment will help you identify the objectives we will help you achieve and give you insights to the areas you could be leveraging in your online presence and marketing.
Mile 2: Your Offer
The first thing you need to do is define your offer:
* Give something of value for free in exchange for contact information
* What are your options for creating free content?
* We’re going to create a free report
* How to do it the easy way
Your Assignments: (These are all really easy!)
1. Complete the FAQ/SAQ Worksheet
2. Complete the eBook Title Worksheet
3. Complete the Offer & CTA worksheet
4. Use the eBook template & eBook checklist to create your eBook
Your Reward:
* The Psychology of Influence Engine Marketing eBook
* Build Your Success Engine: An Influence Engine Marketing Blueprint

Mile 3: CAPTURING QUALIFIED LEADS
Capturing qualified leads dramatically increases conversion– the percentage of prospects who become your customers. Why? Because you can engage and bond with them over time and they will become more likely to buy from you as they learn to trust you and see you as a credible authority about your specialty.

What are qualified leads?

* They express an interest in your “subject area”
* They are looking for information & guidance
* They give you permission to contact them

Your Assignments: (These are all really easy!)

1. Complete the Lead Page Worksheet
2. Complete the Lead Page video script template
3. Shoot your Lead Page video–Take your camera and read your Lead Page video script. Then load it to your computer and upload it to Traffic Geyser
4. Create your Lead Page and save it.

Mile 4: CREATING AN AUTORESPONDER
What is an autoresponder?

* A sequence of pre-written email messages that get automatically sent to subscribers starting the day they subscribe
* Also allows you to “broadcast” email messages to subscribers at any time

Why would you want to broadcast to them? It all has to do with the value of a subscriber list:

* Keep prospect engaged with valuable information – more answer, case studies, etc.
* Offer your product or service
* Offer other products or services

If you don’t have an email marketing service or autoresponder system already, we suggest you check out SendPepper. It’s what we use and we like it:

http://www.SendPepperPlus.com

Your Assignments: (These are all really easy!)

1. Write basic email autoresponder series using Fill-in-the-Blanks Autoresponder Series Worksheet (http://tg-logos.s3.amazonaws.com/sta…s_Template.pdf)
2. Set up your autoresponder in Send Pepper or your preferred autoresponder service
3. Connect your autoresponder to your lead page in Traffic Geyser and test it

Mile 5: MAKING YOUR VIDEO

Traffic Magnet videos have three parts:

* Valuable content
* Offer
* Call to action

To write your script, just pick the best question and answer you wrote in Lesson 2, add an offer and a call to action and you’re done!
Your Assignments:

1. Complete the script worksheet and checklist
2. Shoot your video
3. Add your call to action (most often, your target URL)
4. Upload to your video to Traffic Geyser
5. Transcribe your video

Lesson 5 Bonus – 500 Transcription Credits
(Traffic Geyser members only)

To make it easy for you to transcribe your Q&A video and try out the built-in transcription service, we’re giving you 500 transcription credits free. To redeem this bonus, enter your Traffic Geyser username in the field below and click the button. You’ll be sent a coupon code you can use when purchasing transcription credits inside your Traffic Geyser account.

Mile 6: MAKING YOUR VIDEO
Traffic Magnet videos have three parts:

* Valuable content
* Offer
* Call to action

To write your script, just pick the best question and answer you wrote in Lesson 2, add an offer and a call to action and you’re done!
Your Assignments:

1. Complete the script worksheet and checklist
2. Shoot your video
3. Add your call to action (most often, your target URL)
4. Upload to your video to Traffic Geyser
5. Transcribe your video

Including:
Iphone Training – flv
Assignments pdf for FAQ & SAQ
John Carlton – private feedback/critique on TrafficGeyser website – This recording wasn’t on their plan – As I said before you will be surprised by the content. (copywriter mindset).
Three-Keys-To-Visibility – FLV
BrianZimmermanFollowUp – FLV
Please note: this is the content from the new TrafficGeyser its not the “software” or service included – only the content.
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