Tutsplus – Print Marketing Design

Tutsplus – Print Marketing Design

Website: https://tutsplus.com/course/print-marketing-design/
COST: Membership Site
Author: Nicki Hart
Size: 2.82 GB

Print media is a great way to get the word out and market for your client or for yourself. In this course, Nicki Hart will cover the basics to get you started thinking about design, completing a project, and prepping it through the printing process. It’ll cover in detail print material projects such as brochures, posters, postcards and more. Let’s get started!

Print Marketing Design contents:

– Introduction
Course Overview
5 Popular Promotional Items

– Evaluating Content
Determine the Message
Less is More
Hierarchy for Maximum Impact
Copywriting Tips
Incorporating Imagery

– Styles & Themes
Determine Your Audience
Traditional vs. Modern
Trends vs. Exclusive Designs

– Developing A Cohesive Design
Overview
Sizes
Layout
Colors
Type
Images

– Printing The Design
Paper
Personality
Weight
Finish

– Applying The Design
Overview
Poster
Brochure
Postcard
Fliers
Print Ads

– Conclusion
Final Thoughts

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