Various authors – Assorted public relations books [7 EPUB, 1 PDF]
ListAdvertising: when a circus comes to town and puts up posters announcing that they’ll hold two performances this weekend.
ListPromotion: when the circus holds its traditional parade Friday afternoon as it comes into town.
ListPublicity: when one of the elephants gets away during the parade, and leaves a “deposit” on the lawn in front of City Hall.
ListPublic relations: when the Saturday morning newspaper shows a picture of the mayor laughing with the circus roustabouts and helping them clean up the elephant’s “present”.
These books run the gamut from PR textbooks–Exploring Public Relations–to PR-bashing books–Toxic Sludge is Good for You. If you’re in the PR business, these just might be for you.
Yes I’ve done volunteer PR for a not-for-profit organization and I’ve used some of these books.
Deirdre Breakenridge–Social Media and Public Relations.pdf
Eric Yaverbaum–Public Relations for Dummies.pdf
Robert Heath–The Encyclopedia of Public Relations.pdf
Ryan Holiday–Trust Me, I’m Lying.epub
Sandra Oliver–Public Relations Strategy, 3rd ed.pdf
Stauber & Rampton–Toxic Sludge is Good For You.pdf
Stauber & Rampton–Trust Us, We’re Experts.pdf
Tench & Yeomans–Exploring Public Relations.pdf
I also suggest you check out the advertising books upload.
Purchase premium accounts in order to enjoy unlimited downloads with resuming support
***If link dead, please leave a message, we will update immediately***