Various authors – Three books on effective business writing [1 EPUB, 2 PDF]
If you’re in business, you write. That’s all there is to it. And your writing must sell. That’s also all there is to it. I’m not just talking advertising copy, although that is discussed in Write to Sell; you must learn to sell your ideas–and yourself–to such diverse people as the hiring manager of that job you applied for yesterday, the department head you are trying to persuade to put you in charge of that next big project, or the marketing manager to whom you want to pitch a brand new and (to you) exciting ad campaign.
Andy Maslen–Write to Sell.pdf:
Andy Maslen has produced a beautiful book on how to write well. His compact, easy- to-read guide offers plenty of useful information. Though designed for advertising copywriters, it will help anyone in business who must communicate with others in writing, that is, nearly everyone. Maslen outlines the basics of effective written communication: Employ the active voice, be brief, use short words and sentences and so on. Throughout the book, Maslen provides numerous examples to show what he means. This is a high-quality book, though not a perfect one. Maslen presents a great number of acronyms – perhaps one too many. And, the formatting of his guide may seem slightly messy to those who prefer a simple, clean page to one peppered with bold print, italics and emphatic capitalization. Other than a few similar minor gaffes, however, this is an outstanding book.
Length: 191 pages
Published: 2009 by Marshall Cavendish Corporation (originally published 2007)
Kenneth Roman & Joel Raphaelson–Writing That Works, 3rd ed.epub:
Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:
* Presentations that move ideas and action
* Memos and letters that get things done
* Plans and reports that make things happen
* Fund-raising and sales letters that produce results
* Resumes and letters that lead to interviews
* Speeches that make a point
Length: 208 pages
Published: 2000 by Collins Reference (originally published 1991)
The Robert Collier Letter Book.pdf:
Robert Collier’s sales letters were successful because he wrote to his readers’ needs. Although Collier wanted folks to order products, his letters were friendly and personal, and he always began by looking at things from the reader’s perspective. His sales shrewdness and writing expertise placed hundreds of millions of dollars in his clients’ pockets, and he is still today considered America’s premier sales letter copywriter.
This book contains his now-legendary collection of classic sales letters — there is no added, extraneous advertising to inflate its price. Those who have been successful in selling have learned what to say and how to say it. These brilliant sales letters, created by Robert Collier, can help you learn to do both, quickly and easily.
Length: 466 pages
Published: 1989 by Robert Collier Productions
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